Public Relations

Taking Your Brand Global: JSA’s Must-Know Tips for Branching Out to New Markets

By |2019-11-05T15:26:02-05:00November 5th, 2019|Categories: General|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: The world of tech and telecom is shrinking, with more and more companies expanding their services to new markets, or bringing on partners to tackle uncharted territory. JSA is expanding too, looking to new markets and always following market trends to better understand where our clients need us most. But venturing out to [...]

JSA to Host Two Training Sessions at Capacity Europe ‘19

By |2019-10-22T16:31:37-05:00October 22nd, 2019|Categories: Global Telecommunications|Tags: , , , , , , , , , , |

JSA is pleased to announce that our very own Barb Mitchell, VP of Strategy & Global Markets, will speak on two training sessions at Capacity Europe 2019, taking place next week in London. Mitchell has made a name for herself as a marketing and communications professional not just at JSA (stand by for her “Get to [...]

How to Measure PR Success

By |2019-08-09T09:17:30-05:00August 7th, 2019|Categories: jsa blog|Tags: , , , , , , , , , |

If you are a small to medium sized-business (SMB) who has embraced public relations and have integrated it into your overall marketing strategy, according to Statista.com, you’re a member of an elite group of only 31% of similar sized businesses. This means that the majority of your competitors have not invested in public relations. You are [...]

The Basic Components of a Strong PR Campaign

By |2019-08-01T15:40:58-05:00August 1st, 2019|Categories: jsa blog|Tags: , , , , , , , |

The main goal of any public relations campaign is, of course, getting client news picked up in media outlets. But writing a great press release is just the first step. And while pickup is nice, positioning the client as a thought leader that media outlets can turn to for expertise is even better. A strong public [...]

How to Create a Telecom PR Plan

By |2019-07-10T16:45:50-05:00July 10th, 2019|Categories: Blogs, Brand, Brand Marketing, business strategy, jsa blog, Marketer, marketing strategy|Tags: , , , , , , , , , , |

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to sorting [...]

Friday Reading: JSA’s Tips for Marketing Technical Subjects

By |2019-06-28T08:07:45-05:00June 28th, 2019|Categories: business strategy, c-level, CEO, Communications Management, Content Marketing, Forbes Agency Council, Global Telecommunications, Jaymie Scotto Cutaia, Telecom, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: After a whirlwind week at ITW 2019, I am pleased to present you with my latest article in Forbes. As communications professionals, communicating a message is always top-of-mind. But as communications professionals for the tech and telecom sectors, communicating that message - whether it be a product launch, customer win, or new cable [...]

Start Improving Your SEO Today: 5 SEO Mistakes to Avoid

By |2019-06-27T13:23:14-05:00June 27th, 2019|Categories: JSA Connections|Tags: , , , , , , , |

A strong website forms the foundation of any cloud, IT, or telecom company's online sales and marketing efforts. However, it's not enough to have well-written copy and modern, clean design – especially as more competitors begin to invest heavily in their digital marketing. As more users research purchasing decisions online before speaking to salespeople, SEO – [...]

Common Telecom PR Myths – Busted

By |2019-06-27T08:28:44-05:00June 26th, 2019|Categories: jsa blog, Marketer, marketing strategy, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , , |

PR is one of those industries that many people think they understand, due in large part to inaccurate, over-the-top Hollywood portrayals. But the reality of PR is actually quite far removed from the common perception. (PR needs some better PR!) In the telecom space, several public relations myths are flying around that are unfortunately only holding [...]

Ensuring Telecom Marketing Success: A Q&A with Jaymie Scotto Cutaia at #ITW2019

By |2019-07-12T19:35:14-05:00June 25th, 2019|Categories: General|Tags: , , , , , , , , , , , , , , |

Jackie Riback Levy:  Is there a way to ensure ROI from invested marketing dollars by a telecom or network infrastructure company? Jaymie Scotto Cutaia: In short, yes but it takes several things.  One: a commitment to investing, training and utilizing top technologies, such as ad management tools that leverage machine learning for optimal budget spend and [...]

Common Telecom PR Mistakes to Avoid

By |2019-06-21T11:23:39-05:00June 21st, 2019|Categories: Brand Marketing, business strategy, jsa blog, JSA Blog Submission, JSA Clients, JSA Connections, telecom industry blog, telecom news, telecom news blog|Tags: , , , , , , , , , , , |

A lot has been made of the technological advances of the last century, decade – hell, even the last few days. Not only have these advances shaped the way we live, but they have also fundamentally changed the way we communicate, engage and ultimately impact and influence one another. With this in mind, here are three [...]

Does Your Company Need PR?

By |2019-06-13T13:41:52-05:00June 13th, 2019|Categories: Advertising, Brand, General, marketing strategy, PR, Public Relations|Tags: , , , , , , , |

In our hypercompetitive telecom marketplace, the pressure is on to drive results. Companies are faced with ensuring they have a high-quality reputation and that their brands are known. Both are essential to retain customers and attract new ones. Public relations is an integral part of maintaining and improving your brand equity. Ensuring that your company has [...]

PR and Risk Management

By |2019-06-06T18:05:41-05:00June 6th, 2019|Categories: Marketer, marketing strategy, Public Relations, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , |

Here’s an inconvenient truth – your company is not immune from the risk of a botched marketing or public relations campaign. From Facebook’s follies around data privacy and Elon Musk’s public attacks against a British rescuer in Thailand to the US Air Force’s insensitive use of a viral meme, the past year alone has seen organizations [...]

The Basic Objectives and Benefits of PR

By |2019-05-29T14:52:13-05:00May 29th, 2019|Categories: General|Tags: , , , , |

You may be deliberating whether you need public relations. Understanding the purpose and benefits of PR can help answer this question. The objective of public relations is to not only voice your organization’s message, but to also ensure that the information reaches the right people, at the right time. Sure, it may be possible to scoot [...]

What are the Differences Between PR, Advertising, and Marketing?

By |2019-05-23T14:43:23-05:00May 23rd, 2019|Categories: Advertising, jsa blog, Marketer, marketing strategy, PR, Public Relations|Tags: , , |

Understanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results. What are the Differences Between PR, Advertising, and Marketing? All businesses, no matter the size or type, operate most successfully with a solid communications plan in place. Incorporating effective communications within a company helps to [...]

What is PR?

By |2019-05-17T16:39:33-05:00May 17th, 2019|Categories: Public Relations, technology trends, Telecom, telecom industry blog, telecom news blog, Telecommunications|Tags: , , , , , , |

You probably already have a general idea of what public relations (PR) is, just based on phrases you’ve heard in the media in the past. Statements like “this is a PR nightmare” when a CEO’s troubled past is revealed, or “her PR team must be amazing” when a celebrity manages to spin a conflict in her [...]

JSA Appoints Howard Oliver as New Canadian Director of Business Development

By |2017-10-11T18:07:47-05:00October 11th, 2017|Categories: Communications Management, Jaymie Scotto Cutaia, JS&A News, jsa blog, JSA Clients, PR, Sales-as-a-Service, Social Marketing, social media, tech, technology startup, telecom marketing, telecom news, telecom news blog, Telecom News Now, telecom pr, Telecommunications|Tags: , , , , , , , , , , , , , , , , , , , , , |

Public Relations for Canada's Tech & Telecom Sector Last year, we launched our JSA Canada team to enhance our services for our Canadian clients. We leveraged local talent with expertise in Canadian government processes, media relations and business development. Now, as we mark our one-year anniversary, we are thrilled to announce the addition of Howard Oliver [...]