Product Marketing

How to Create a Telecom PR Plan

By |2019-07-10T16:45:50-04:00July 10th, 2019|Categories: Blogs, Brand, Brand Marketing, business strategy, jsa blog, Marketer, marketing strategy|Tags: , , , , , , , , , , |

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to sorting [...]

Optelian Talent Acquisition Continues!

By |2013-01-24T13:04:21-04:00January 24th, 2013|Categories: c-level, Equipment Manufacturer, General, Global Telecommunications, hiring news, Optical Networking, Optical Transport, Telecom, Telecommunications|Tags: , , , , , , |

Optical networking specialist Optelian announces today that Brian Pratt has joined the company as the new Vice President of Product Marketing. He will develop and lead the team responsible for defining products and bringing them to market. Brian has over 25 years of experience in telecommunications marketing and sales. Prior to joining Optelian, he was Vice President [...]