PR

How to Measure PR Success

By |2019-08-09T09:17:30-04:00August 7th, 2019|Categories: jsa blog|Tags: , , , , , , , , , |

If you are a small to medium sized-business (SMB) who has embraced public relations and have integrated it into your overall marketing strategy, according to Statista.com, you’re a member of an elite group of only 31% of similar sized businesses. This means that the majority of your competitors have not invested in public relations. You are [...]

Friday Reading: JSA’s Tips for Marketing Technical Subjects

By |2019-06-28T08:07:45-04:00June 28th, 2019|Categories: business strategy, c-level, CEO, Communications Management, Content Marketing, Forbes Agency Council, Global Telecommunications, Jaymie Scotto Cutaia, Telecom, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: After a whirlwind week at ITW 2019, I am pleased to present you with my latest article in Forbes. As communications professionals, communicating a message is always top-of-mind. But as communications professionals for the tech and telecom sectors, communicating that message - whether it be a product launch, customer win, or new cable [...]

Start Improving Your SEO Today: 5 SEO Mistakes to Avoid

By |2019-06-27T13:23:14-04:00June 27th, 2019|Categories: JSA Connections|Tags: , , , , , , , |

A strong website forms the foundation of any cloud, IT, or telecom company's online sales and marketing efforts. However, it's not enough to have well-written copy and modern, clean design – especially as more competitors begin to invest heavily in their digital marketing. As more users research purchasing decisions online before speaking to salespeople, SEO – [...]

Common Telecom PR Myths – Busted

By |2019-06-27T08:28:44-04:00June 26th, 2019|Categories: jsa blog, Marketer, marketing strategy, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , , |

PR is one of those industries that many people think they understand, due in large part to inaccurate, over-the-top Hollywood portrayals. But the reality of PR is actually quite far removed from the common perception. (PR needs some better PR!) In the telecom space, several public relations myths are flying around that are unfortunately only holding [...]

Common Telecom PR Mistakes to Avoid

By |2019-06-21T11:23:39-04:00June 21st, 2019|Categories: Brand Marketing, business strategy, jsa blog, JSA Blog Submission, JSA Clients, JSA Connections, telecom industry blog, telecom news, telecom news blog|Tags: , , , , , , , , , , , |

A lot has been made of the technological advances of the last century, decade – hell, even the last few days. Not only have these advances shaped the way we live, but they have also fundamentally changed the way we communicate, engage and ultimately impact and influence one another. With this in mind, here are three [...]

Drive Your Digital Marketing ROI With JSA’s ‘1-2 Punch’ Strategy

By |2019-06-20T13:55:08-04:00June 20th, 2019|Categories: Telecom, telecom industry blog, telecom news, Telecommunications|Tags: , , , , , , , , , , , , , |

JSA announces the success of its ‘1-2 Punch’ inbound and outbound marketing strategy. By combining the company’s inbound digital marketing tactics, with its bread-and-butter content marketing and public relations services, clients notice a higher return on investment (ROI) and an enhanced brand presence. JSA’s ‘1-2 Punch’ approach is focused on helping tech and telecom companies develop [...]

Does Your Company Need PR?

By |2019-06-13T13:41:52-04:00June 13th, 2019|Categories: Advertising, Brand, General, marketing strategy, PR, Public Relations|Tags: , , , , , , , |

In our hypercompetitive telecom marketplace, the pressure is on to drive results. Companies are faced with ensuring they have a high-quality reputation and that their brands are known. Both are essential to retain customers and attract new ones. Public relations is an integral part of maintaining and improving your brand equity. Ensuring that your company has [...]

PR and Risk Management

By |2019-06-06T18:05:41-04:00June 6th, 2019|Categories: Marketer, marketing strategy, Public Relations, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , |

Here’s an inconvenient truth – your company is not immune from the risk of a botched marketing or public relations campaign. From Facebook’s follies around data privacy and Elon Musk’s public attacks against a British rescuer in Thailand to the US Air Force’s insensitive use of a viral meme, the past year alone has seen organizations [...]

The Basic Objectives and Benefits of PR

By |2019-05-29T14:52:13-04:00May 29th, 2019|Categories: General|Tags: , , , , |

You may be deliberating whether you need public relations. Understanding the purpose and benefits of PR can help answer this question. The objective of public relations is to not only voice your organization’s message, but to also ensure that the information reaches the right people, at the right time. Sure, it may be possible to scoot [...]

What is PR?

By |2019-05-17T16:39:33-04:00May 17th, 2019|Categories: Public Relations, technology trends, Telecom, telecom industry blog, telecom news blog, Telecommunications|Tags: , , , , , , |

You probably already have a general idea of what public relations (PR) is, just based on phrases you’ve heard in the media in the past. Statements like “this is a PR nightmare” when a CEO’s troubled past is revealed, or “her PR team must be amazing” when a celebrity manages to spin a conflict in her [...]

JSA + Mojo Marketing: Award-Winning Telecom-Focused Agencies Partner to Nurture Clients’ Lead Generation and Expand PR Reach

By |2018-11-28T12:07:45-04:00November 28th, 2018|Categories: Blogs, Brand Marketing, business collaboration, business expansion, business partnership, Content, General, Jaymie Scotto Cutaia, JS&A News, jsa blog, JSA Clients, lead generation|Tags: , , , , , , , |

Jaymie Scotto & Associates has made an exciting announcement that will greatly benefit the company’s already stellar roster of clients. Today, we announce our new strategic partnership with Mojo Marketing, the first and only full-service digital telecom marketing agency, based in San Diego. Since its inauguration 13 years ago, JSA has effectively become the preeminent provider [...]

Know Your JSAer – Courtney Burrows

By |2015-04-14T11:03:28-04:00April 14th, 2015|Categories: Blogs, community news, IT, JS&A News, jsa blog, Know Your JSAer Series, Technology, Telecom, telecom industry blog, telecom interview, telecom news, telecom news blog, Telecom News Now, Telecommunications|Tags: , , , , , , , , , |

Courtney with her husband, Brian, in Costa Rica. Courtney Burrows wanted to work for the "best of the best" in the public relations world. So, when she found out JSA was hiring, she jumped at the chance. Since then, she has never looked back. As an Account Director, Courtney is a natural leader with [...]

Know Your JSAer – Karissa Campbell

By |2015-03-25T10:52:03-04:00March 25th, 2015|Categories: Blogs, Brand Marketing, community news, JS&A News, jsa blog, JSA Blog Submission, Know Your JSAer Series, Marketer, PR, Technology, Telecom, Telecom Careers, telecom industry blog, telecom interview, telecom news, telecom news blog, Telecom News Now, Telecommunications|Tags: , , , , , , , , |

JSA Account and Marketing Director Karissa Campbell with JSA Founder and CEO Jaymie Scotto Cutaia When JSA was still a fledgling company, in 2007, Founder and CEO Jaymie Scotto Cutaia put a resume on her desk. She had clicked instantly with a potential employee, but her company was still too young to hire someone [...]

We love you, you’re awesome, now do what we say!

By |2014-08-01T11:59:54-04:00August 1st, 2014|Categories: best practices, General, Marketer, Portfolio - Marketing, Portfolio - Public Relations, PR, Telecom, telecom industry blog, Telecom News Now, Telecommunications|Tags: |

A PR & Marketing professional’s guide to getting the most out of, well, me. In my time as PR & Marketing Account Director at JSA, I’ve come to realize that, at least within the tech and telecom industries, there are some serious “trust” issues. This is understandable; after all, admitting that you may not be the [...]

Teeing Up for Lightower’s Annual Golf Tournament

By |2018-08-10T15:33:59-04:00September 14th, 2012|Categories: Conferences, Events, Hubspot, JS&A News, Meetings|Tags: , , , , , , , , , , , , , , , |

And it's back to Boston we go! This time we are trading in our Inbound Marketing hats for golf carts as Lauren and I go onsite to help with Lightower’s annual golf tournament. With the sun shining, we arrive at the course bright and early to begin set up for the fun filled day of golf [...]