PR

How to Measure PR Success

If you are a small to medium sized-business (SMB) who has embraced public relations and have integrated it into your overall marketing strategy, according to Statista.com, you’re a member of an elite group of only 31% of similar sized businesses. This means that the majority of your competitors have not invested in public relations. You

By |2019-08-09T09:17:30-04:00August 7th, 2019|jsa blog|0 Comments

Friday Reading: JSA’s Tips for Marketing Technical Subjects

Jaymie Scotto Cutaia: After a whirlwind week at ITW 2019, I am pleased to present you with my latest article in Forbes. As communications professionals, communicating a message is always top-of-mind. But as communications professionals for the tech and telecom sectors, communicating that message - whether it be a product launch, customer win, or new

Start Improving Your SEO Today: 5 SEO Mistakes to Avoid

A strong website forms the foundation of any cloud, IT, or telecom company's online sales and marketing efforts. However, it's not enough to have well-written copy and modern, clean design – especially as more competitors begin to invest heavily in their digital marketing. As more users research purchasing decisions online before speaking to salespeople, SEO

By |2019-06-27T13:23:14-04:00June 27th, 2019|JSA Connections|0 Comments

Common Telecom PR Myths – Busted

PR is one of those industries that many people think they understand, due in large part to inaccurate, over-the-top Hollywood portrayals. But the reality of PR is actually quite far removed from the common perception. (PR needs some better PR!) In the telecom space, several public relations myths are flying around that are unfortunately only

Common Telecom PR Mistakes to Avoid

A lot has been made of the technological advances of the last century, decade – hell, even the last few days. Not only have these advances shaped the way we live, but they have also fundamentally changed the way we communicate, engage and ultimately impact and influence one another. With this in mind, here are

Drive Your Digital Marketing ROI With JSA’s ‘1-2 Punch’ Strategy

JSA announces the success of its ‘1-2 Punch’ inbound and outbound marketing strategy. By combining the company’s inbound digital marketing tactics, with its bread-and-butter content marketing and public relations services, clients notice a higher return on investment (ROI) and an enhanced brand presence. JSA’s ‘1-2 Punch’ approach is focused on helping tech and telecom companies

Does Your Company Need PR?

In our hypercompetitive telecom marketplace, the pressure is on to drive results. Companies are faced with ensuring they have a high-quality reputation and that their brands are known. Both are essential to retain customers and attract new ones. Public relations is an integral part of maintaining and improving your brand equity. Ensuring that your company

PR and Risk Management

Here’s an inconvenient truth – your company is not immune from the risk of a botched marketing or public relations campaign. From Facebook’s follies around data privacy and Elon Musk’s public attacks against a British rescuer in Thailand to the US Air Force’s insensitive use of a viral meme, the past year alone has seen

The Basic Objectives and Benefits of PR

You may be deliberating whether you need public relations. Understanding the purpose and benefits of PR can help answer this question. The objective of public relations is to not only voice your organization’s message, but to also ensure that the information reaches the right people, at the right time. Sure, it may be possible to

By |2019-05-29T14:52:13-04:00May 29th, 2019|General|0 Comments

What is PR?

You probably already have a general idea of what public relations (PR) is, just based on phrases you’ve heard in the media in the past. Statements like “this is a PR nightmare” when a CEO’s troubled past is revealed, or “her PR team must be amazing” when a celebrity manages to spin a conflict in

JSA + Mojo Marketing: Award-Winning Telecom-Focused Agencies Partner to Nurture Clients’ Lead Generation and Expand PR Reach

Jaymie Scotto & Associates has made an exciting announcement that will greatly benefit the company’s already stellar roster of clients. Today, we announce our new strategic partnership with Mojo Marketing, the first and only full-service digital telecom marketing agency, based in San Diego. Since its inauguration 13 years ago, JSA has effectively become the preeminent

Know Your JSAer – Courtney Burrows

Courtney with her husband, Brian, in Costa Rica. Courtney Burrows wanted to work for the "best of the best" in the public relations world. So, when she found out JSA was hiring, she jumped at the chance. Since then, she has never looked back. As an Account Director, Courtney is a natural leader

Know Your JSAer – Karissa Campbell

JSA Account and Marketing Director Karissa Campbell with JSA Founder and CEO Jaymie Scotto Cutaia When JSA was still a fledgling company, in 2007, Founder and CEO Jaymie Scotto Cutaia put a resume on her desk. She had clicked instantly with a potential employee, but her company was still too young to hire

We love you, you’re awesome, now do what we say!

A PR & Marketing professional’s guide to getting the most out of, well, me. In my time as PR & Marketing Account Director at JSA, I’ve come to realize that, at least within the tech and telecom industries, there are some serious “trust” issues. This is understandable; after all, admitting that you may not be

Teeing Up for Lightower’s Annual Golf Tournament

And it's back to Boston we go! This time we are trading in our Inbound Marketing hats for golf carts as Lauren and I go onsite to help with Lightower’s annual golf tournament. With the sun shining, we arrive at the course bright and early to begin set up for the fun filled day of

By |2018-08-10T15:33:59-04:00September 14th, 2012|Conferences, Events, Hubspot, JS&A News, Meetings|0 Comments
jaymie scotto associates
Jaymie Scotto & Associates (JSA) is the preeminent agency for Data Center and Telecom PR, Marketing and Event Planning.
P.O Box 20 Middlebrook, VA 24459 Email: [email protected] Phone: 1.866-695-3629 Contact JSA

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