PR Strategy

The Basic Components of a Strong PR Campaign

By |2019-08-01T15:40:58-04:00August 1st, 2019|Categories: jsa blog|Tags: , , , , , , , |

The main goal of any public relations campaign is, of course, getting client news picked up in media outlets. But writing a great press release is just the first step. And while pickup is nice, positioning the client as a thought leader that media outlets can turn to for expertise is even better. A strong public [...]

The Basic Components of a Strong PR Strategy

By |2019-07-18T14:49:52-04:00July 18th, 2019|Categories: General|Tags: , , , , , , , , , |

A strong public relations strategy requires a carefully thought out plan.  Without a clear set of objectives, the campaign may fall flat. A public relations campaign should fit into an organization's overall marketing strategy and corporate mission.  All messages that are incorporated into the PR plan should work to further the overall company objectives and advance [...]

Inbound and Outbound Marketing Explained: The 1-2 Punch

By |2019-08-06T09:57:35-04:00April 19th, 2019|Categories: General|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: Customer and prospect engagement has been a major theme for JSA this year. Whether it be through video interactivity, social media or email campaigns, as marketers it’s become more important than ever to strategically engage with the companies, decision-makers and influencers who support our tech and telecom communities. But understanding to whom, how, [...]