The Basic Components of a Strong PR Campaign

By |2019-08-01T15:40:58-04:00August 1st, 2019|Categories: jsa blog|Tags: , , , , , , , |

The main goal of any public relations campaign is, of course, getting client news picked up in media outlets. But writing a great press release is just the first step. And while pickup is nice, positioning the client as a thought leader that media outlets can turn to for expertise is even better. A strong public [...]