Marketing Strategy

The Basic Components of a Strong PR Strategy

By |2019-07-18T14:49:52-04:00July 18th, 2019|Categories: General|Tags: , , , , , , , , , |

A strong public relations strategy requires a carefully thought out plan.  Without a clear set of objectives, the campaign may fall flat. A public relations campaign should fit into an organization's overall marketing strategy and corporate mission.  All messages that are incorporated into the PR plan should work to further the overall company objectives and advance [...]

Inbound and Outbound Marketing Explained: The 1-2 Punch

By |2019-08-06T09:57:35-04:00April 19th, 2019|Categories: General|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: Customer and prospect engagement has been a major theme for JSA this year. Whether it be through video interactivity, social media or email campaigns, as marketers it’s become more important than ever to strategically engage with the companies, decision-makers and influencers who support our tech and telecom communities. But understanding to whom, how, [...]

Mobilegeddon! Survive it

By |2015-05-21T15:22:14-04:00May 21st, 2015|Categories: best practices, Blogs, business strategy, Google, Internet, internet traffic, iPhone, jsa blog, JSA Clients, marketing strategy, mobile, Online Marketing, PageRank, Research, research and development, Search Engine Optimization, SEO, technology trends, telecom industry blog, website|Tags: , , , , , , , , , , , , , , , , |

In 2014, data revealed that 30 percent of all searches came from a mobile device. So far, in 2015, this number has increased to over 60 percent. In response, on April 21st, Google modified its search algorithm to promptly reward sites that are mobile optimized. So, now what? This is one change all owners of websites [...]