Marketing

Taking Your Brand Global: JSA’s Must-Know Tips for Branching Out to New Markets

By |2019-11-05T15:26:02-05:00November 5th, 2019|Categories: General|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: The world of tech and telecom is shrinking, with more and more companies expanding their services to new markets, or bringing on partners to tackle uncharted territory. JSA is expanding too, looking to new markets and always following market trends to better understand where our clients need us most. But venturing out to [...]

JSA to Host Two Training Sessions at Capacity Europe ‘19

By |2019-10-22T16:31:37-05:00October 22nd, 2019|Categories: Global Telecommunications|Tags: , , , , , , , , , , |

JSA is pleased to announce that our very own Barb Mitchell, VP of Strategy & Global Markets, will speak on two training sessions at Capacity Europe 2019, taking place next week in London. Mitchell has made a name for herself as a marketing and communications professional not just at JSA (stand by for her “Get to [...]

How to Measure PR Success

By |2019-08-09T09:17:30-05:00August 7th, 2019|Categories: jsa blog|Tags: , , , , , , , , , |

If you are a small to medium sized-business (SMB) who has embraced public relations and have integrated it into your overall marketing strategy, according to Statista.com, you’re a member of an elite group of only 31% of similar sized businesses. This means that the majority of your competitors have not invested in public relations. You are [...]

The Basic Components of a Strong PR Strategy

By |2019-07-18T14:49:52-05:00July 18th, 2019|Categories: General|Tags: , , , , , , , , , |

A strong public relations strategy requires a carefully thought out plan.  Without a clear set of objectives, the campaign may fall flat. A public relations campaign should fit into an organization's overall marketing strategy and corporate mission.  All messages that are incorporated into the PR plan should work to further the overall company objectives and advance [...]

How to Create a Telecom PR Plan

By |2019-07-10T16:45:50-05:00July 10th, 2019|Categories: Blogs, Brand, Brand Marketing, business strategy, jsa blog, Marketer, marketing strategy|Tags: , , , , , , , , , , |

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to sorting [...]

Start Improving Your SEO Today: 5 SEO Mistakes to Avoid

By |2019-06-27T13:23:14-05:00June 27th, 2019|Categories: JSA Connections|Tags: , , , , , , , |

A strong website forms the foundation of any cloud, IT, or telecom company's online sales and marketing efforts. However, it's not enough to have well-written copy and modern, clean design – especially as more competitors begin to invest heavily in their digital marketing. As more users research purchasing decisions online before speaking to salespeople, SEO – [...]

Common Telecom PR Mistakes to Avoid

By |2019-06-21T11:23:39-05:00June 21st, 2019|Categories: Brand Marketing, business strategy, jsa blog, JSA Blog Submission, JSA Clients, JSA Connections, telecom industry blog, telecom news, telecom news blog|Tags: , , , , , , , , , , , |

A lot has been made of the technological advances of the last century, decade – hell, even the last few days. Not only have these advances shaped the way we live, but they have also fundamentally changed the way we communicate, engage and ultimately impact and influence one another. With this in mind, here are three [...]

Does Your Company Need PR?

By |2019-06-13T13:41:52-05:00June 13th, 2019|Categories: Advertising, Brand, General, marketing strategy, PR, Public Relations|Tags: , , , , , , , |

In our hypercompetitive telecom marketplace, the pressure is on to drive results. Companies are faced with ensuring they have a high-quality reputation and that their brands are known. Both are essential to retain customers and attract new ones. Public relations is an integral part of maintaining and improving your brand equity. Ensuring that your company has [...]

eStruxture Welcomes Industry Influencer, Jaime Leverton, to Its Team

By |2019-06-11T14:16:46-05:00June 11th, 2019|Categories: CSuite, Data Center, Data Center Connectivity, data center construction, data center expansion, hiring news, jsa blog, JSA Canada, JSA Clients, Telecom News Now, Telecommunications, women in telecom|Tags: , , , , , , , , , , , , , |

Does the name Jaime Leverton ring a bell? With 15 years in various executive roles with big corporations like IBM Canada, Bell Canada, Blackberry, the National Bank of Canada and Cogeco Peer 1, it’s safe to say Ms. Leverton is quite a valued thought leader in the tech, telecom and financial worlds. As a result, the [...]

PR and Risk Management

By |2019-06-06T18:05:41-05:00June 6th, 2019|Categories: Marketer, marketing strategy, Public Relations, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , |

Here’s an inconvenient truth – your company is not immune from the risk of a botched marketing or public relations campaign. From Facebook’s follies around data privacy and Elon Musk’s public attacks against a British rescuer in Thailand to the US Air Force’s insensitive use of a viral meme, the past year alone has seen organizations [...]

The Basic Objectives and Benefits of PR

By |2019-05-29T14:52:13-05:00May 29th, 2019|Categories: General|Tags: , , , , |

You may be deliberating whether you need public relations. Understanding the purpose and benefits of PR can help answer this question. The objective of public relations is to not only voice your organization’s message, but to also ensure that the information reaches the right people, at the right time. Sure, it may be possible to scoot [...]

What are the Differences Between PR, Advertising, and Marketing?

By |2019-05-23T14:43:23-05:00May 23rd, 2019|Categories: Advertising, jsa blog, Marketer, marketing strategy, PR, Public Relations|Tags: , , |

Understanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results. What are the Differences Between PR, Advertising, and Marketing? All businesses, no matter the size or type, operate most successfully with a solid communications plan in place. Incorporating effective communications within a company helps to [...]

Inbound and Outbound Marketing Explained: The 1-2 Punch

By |2019-08-06T09:57:35-05:00April 19th, 2019|Categories: General|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: Customer and prospect engagement has been a major theme for JSA this year. Whether it be through video interactivity, social media or email campaigns, as marketers it’s become more important than ever to strategically engage with the companies, decision-makers and influencers who support our tech and telecom communities. But understanding to whom, how, [...]

Maven Wave Simplifies Data Automation Process, Enabling Concise and Targeted Marketing

By |2018-07-19T14:44:59-05:00July 19th, 2018|Categories: Google Cloud, Machine Learning, technology trends, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , |

Ahead of the company’s participation at Google Cloud Next ’18 next week in San Francisco, Maven Wave announces its new solution that harnesses Google’s sophisticated analytics and cloud services, allowing customers to optimize and automate their digital marketing strategies. In the connected world we live in, data is king, and that is why Maven Wave’s three-pronged [...]

Still Seats Left at the Table of HOW TO at FISPA Live in the Big Easy

By |2018-01-12T14:30:00-05:00January 12th, 2018|Categories: c-level, community news, Conferences, CSuite, Events, JS&A News, Speaking Event, Speaking Panel, tech event, technology trends, Telecom, telecom conference, telecom event, telecom industry blog, telecom networking event, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

You are invited to join the table of HOW TO at FISPA Live on February 5-7 in New Orleans. Join companies like Comcast Business, Telamon, Ooma, API Digital, Granite Channels, Hughes Communications, Millennium, Netflix, Nitel, Windstream and so many more.  WHY ATTEND? It’s the must-attend trade show for serious executives and network operators who call competitive telecom their [...]

JSA Appoints Howard Oliver as New Canadian Director of Business Development

By |2017-10-11T18:07:47-05:00October 11th, 2017|Categories: Communications Management, Jaymie Scotto Cutaia, JS&A News, jsa blog, JSA Clients, PR, Sales-as-a-Service, Social Marketing, social media, tech, technology startup, telecom marketing, telecom news, telecom news blog, Telecom News Now, telecom pr, Telecommunications|Tags: , , , , , , , , , , , , , , , , , , , , , |

Public Relations for Canada's Tech & Telecom Sector Last year, we launched our JSA Canada team to enhance our services for our Canadian clients. We leveraged local talent with expertise in Canadian government processes, media relations and business development. Now, as we mark our one-year anniversary, we are thrilled to announce the addition of Howard Oliver [...]