Marketing

Inbound and Outbound Marketing Explained: The 1-2 Punch

By |2019-04-19T12:51:07-04:00April 19th, 2019|Categories: General|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: Customer and prospect engagement has been a major theme for JSA this year. Whether it be through video interactivity, social media or email campaigns, as marketers it’s become more important than ever to strategically engage with the companies, decision-makers and influencers who support our tech and telecom communities. But understanding to whom, how, [...]

Maven Wave Simplifies Data Automation Process, Enabling Concise and Targeted Marketing

By |2018-07-19T14:44:59-04:00July 19th, 2018|Categories: Google Cloud, Machine Learning, technology trends, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , |

Ahead of the company’s participation at Google Cloud Next ’18 next week in San Francisco, Maven Wave announces its new solution that harnesses Google’s sophisticated analytics and cloud services, allowing customers to optimize and automate their digital marketing strategies. In the connected world we live in, data is king, and that is why Maven Wave’s three-pronged [...]

Still Seats Left at the Table of HOW TO at FISPA Live in the Big Easy

By |2018-01-12T14:30:00-04:00January 12th, 2018|Categories: c-level, community news, Conferences, CSuite, Events, JS&A News, Speaking Event, Speaking Panel, tech event, technology trends, Telecom, telecom conference, telecom event, telecom industry blog, telecom networking event, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

You are invited to join the table of HOW TO at FISPA Live on February 5-7 in New Orleans. Join companies like Comcast Business, Telamon, Ooma, API Digital, Granite Channels, Hughes Communications, Millennium, Netflix, Nitel, Windstream and so many more.  WHY ATTEND? It’s the must-attend trade show for serious executives and network operators who call competitive telecom their [...]

JSA Appoints Howard Oliver as New Canadian Director of Business Development

By |2017-10-11T18:07:47-04:00October 11th, 2017|Categories: Communications Management, Jaymie Scotto Cutaia, JS&A News, jsa blog, JSA Clients, PR, Sales-as-a-Service, Social Marketing, social media, tech, technology startup, telecom marketing, telecom news, telecom news blog, Telecom News Now, telecom pr, Telecommunications|Tags: , , , , , , , , , , , , , , , , , , , , , |

Public Relations for Canada's Tech & Telecom Sector Last year, we launched our JSA Canada team to enhance our services for our Canadian clients. We leveraged local talent with expertise in Canadian government processes, media relations and business development. Now, as we mark our one-year anniversary, we are thrilled to announce the addition of Howard Oliver [...]

Virtual Reality Moving Closer to Everyday Reality

By |2017-02-14T15:06:59-04:00February 14th, 2017|Categories: business strategy, c-level, capto, entertainment, Media, Telecom, telecom industry blog, telecom news, Telecommunications, Virtual Reality|Tags: , , , , , , , , , , , , , |

A decade and a half ago, Virtual Reality (VR) was a pipedream. Children’s shows were created around it, like the Jetsons with a 2K spin. In 2017, VR is not just virtual, it’s full-blown reality. Capto CEO & Co-Founder, Tracy Currie eloquently laid out his thoughts on VR in a recent Light Reading article While the [...]

Disruption! How to Survive the Telecom, Media / Entertainment “Perfect Storm” – Free White Paper

By |2016-12-07T11:14:40-04:00December 7th, 2016|Categories: Chief Information Officer, Chief Marketing, Chief Marketing Officer, Chief Technology Officer, Telecom, telecom industry blog, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , |

Capto Consulting’s Telecom, Media & Entertainment Companies in the Crucible: CMO-CIO Collaboration Essential for Growth – White Paper – Available Now for Free Download Capto Consulting, expert providers of management consulting that improves company operations, economics and efficacy, has released its latest white paper entitled, “Telecom, Media & Entertainment Companies in the Crucible: CMO-CIO Collaboration Essential for [...]

Fall in Love with Infographics

By |2016-02-12T11:17:09-04:00February 12th, 2016|Categories: Brand Marketing, Content, infographic, JS&A News, jsa blog, Marketer, Online Marketing, promotions, Social Marketing, social media, Telecom, Telecommunications|Tags: , , , , |

Here at JSA we have been busy getting in touch with our creative side in 2016. Don’t lie, you know you secretly love this about us. This weekend, as you enjoy a cozy dinner in candlelight, check out the newest rom-com and indulge in that special bottle of wine, we will be working on our content! [...]

Know Your JSAer – Karissa Campbell

By |2015-03-25T10:52:03-04:00March 25th, 2015|Categories: Blogs, Brand Marketing, community news, JS&A News, jsa blog, JSA Blog Submission, Know Your JSAer Series, Marketer, PR, Technology, Telecom, Telecom Careers, telecom industry blog, telecom interview, telecom news, telecom news blog, Telecom News Now, Telecommunications|Tags: , , , , , , , , |

JSA Account and Marketing Director Karissa Campbell with JSA Founder and CEO Jaymie Scotto Cutaia When JSA was still a fledgling company, in 2007, Founder and CEO Jaymie Scotto Cutaia put a resume on her desk. She had clicked instantly with a potential employee, but her company was still too young to hire someone [...]

ViaWest is Data Center of Choice for Moroch Partners

By |2014-11-13T09:47:42-04:00November 13th, 2014|Categories: business collaboration, business partnership, business strategy, carrier, cloud, cloud computing, Cloud service provider, colocation, Data Center, data center news, disaster recovery, IT, JSA Clients, managed services, Technology, Telecom, telecom industry blog, telecom news, telecom news blog, Telecom News Now, Telecommunications, ViaWest|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |

ViaWest, the leading colocation, managed services, and cloud provider in North America, announces that Moroch Partners, a Dallas-based full-service independent marketing and communications agency, which boasts a 36-market footprint in the U.S., has selected ViaWest to support its critical network infrastructure. Moroch’s infrastructure is housed in ViaWest’s Synergy Park data center in Richardson, Texas, which offers [...]

JSA Social Media Best Practices Blog Series #2 The Social Network – Facebook Continues to Dominate

By |2014-09-12T12:17:59-04:00September 12th, 2014|Categories: B2B, best practices, Blogs, business strategy, Facebook, JS&A News, Marketer, Media, PR, Social Marketing, social media, telecom industry blog, telecom news blog, Telecom News Now|Tags: , , , , |

Everyone loves Facebook. Too bold of a statement? Well … okay … I’ll scale it back and admit that not everyone loves Facebook. Believe it or not, there are still some people on the planet Earth, even in the United States of America, who do not have a Facebook account. But that has become more the [...]

Get Smarketing with HubSpot at TEX West

By |2014-01-29T10:12:17-04:00January 29th, 2014|Categories: business strategy, Chief Marketing, Communications Management, community news, Conferences, Content, Events, Hubspot, Inbound Marketing, JS&A News, JSA Events, Marketer, Outbound Marketing, Social Marketing, telecom conference, telecom event, Telecom Exchange, telecom industry blog, telecom networking event, telecom news, TEX West|Tags: , , , , , , , , , , , |

We invite you to join us at the TEX West CMO Summit featuring HubSpot! Telecom Exchange West (TEX West) is bringing the CMO Summit out to Denver. CMO Summit will help marketers elevate their businesses with sessions to help stand out in the market place and have their messge heard. HupSpot’s Kevin Linehan, a marketing expert who specializes in strategic, creative and [...]

TNCI Names Debi Yphantides as VP, Sales and Marketing

By |2013-09-18T11:18:17-04:00September 18th, 2013|Categories: General|Tags: , , , , , , , , , , , |

TNCI Operating Company LLC, announces its promotion of Debi Yphantides as VP, Sales and Marketing at TNCI. Yphantides brings over 20 years of telecommunications industry sales experience to the VP, Sales and Marketing position at TNCI. Throughout her career, Yphantides has shown expertise in establishing and growing enterprise and wholesale customer bases at the regional and [...]

ITW2013 is in the books…and this year’s event may be the best chapter ever!

By |2013-05-17T10:42:20-04:00May 17th, 2013|Categories: General, Global Telecommunications, Portfolio - Event Planning, Portfolio - JSA TV, Portfolio - Marketing, Portfolio - Public Relations, Telecom, Telecommunications|Tags: , , , , , , , |

As team JSA unpacks from another whirlwind Chicagoland adventure at this year’s ITW, we’re reminded of just how lucky we are to not only serve the best clients in the business, but to be working in a dynamic and innovative industry. We’re struck by the energy and positive attitudes of this year’s attendees…even after being on [...]

ViaWest Brings On Christopher Rajiah as SVP of Sales & Marketing

By |2013-04-17T09:53:39-04:00April 17th, 2013|Categories: big data, c-level, channel partners, Chief Marketing, cloud, cloud computing, Data Center, disaster recovery, Green Companies, hosting, Infrastructure-as-a-Service, Marketer, tier 3 data center, Tier IV data center, VARs, web hosting|Tags: , , , , , , , , , , , , , , , , |

ViaWest expanded its senior executive team and today announced the addition of Christopher Rajiah as Senior Vice President of Sales and Marketing. Rajiah has been brought on to drive ViaWest’s direct sales and channel efforts. He will also lead the company’s marketing organization, driving messaging, branding and go-to-market strategies for the full colocation, cloud and managed [...]

Teeing Up for Lightower’s Annual Golf Tournament

By |2018-08-10T15:33:59-04:00September 14th, 2012|Categories: Conferences, Events, Hubspot, JS&A News, Meetings|Tags: , , , , , , , , , , , , , , , |

And it's back to Boston we go! This time we are trading in our Inbound Marketing hats for golf carts as Lauren and I go onsite to help with Lightower’s annual golf tournament. With the sun shining, we arrive at the course bright and early to begin set up for the fun filled day of golf [...]