Marketing

Does Your Company Need PR?

By |2019-06-13T13:41:52-04:00June 13th, 2019|Categories: Advertising, Brand, General, marketing strategy, PR, Public Relations|Tags: , , , , , , , |

In our hypercompetitive telecom marketplace, the pressure is on to drive results. Companies are faced with ensuring they have a high-quality reputation and that their brands are known. Both are essential to retain customers and attract new ones. Public relations is an integral part of maintaining and improving your brand equity. Ensuring that your company has [...]

eStruxture Welcomes Industry Influencer, Jaime Leverton, to Its Team

By |2019-06-11T14:16:46-04:00June 11th, 2019|Categories: CSuite, Data Center, Data Center Connectivity, data center construction, data center expansion, hiring news, jsa blog, JSA Canada, JSA Clients, Telecom News Now, Telecommunications, women in telecom|Tags: , , , , , , , , , , , , , |

Does the name Jaime Leverton ring a bell? With 15 years in various executive roles with big corporations like IBM Canada, Bell Canada, Blackberry, the National Bank of Canada and Cogeco Peer 1, it’s safe to say Ms. Leverton is quite a valued thought leader in the tech, telecom and financial worlds. As a result, the [...]

PR and Risk Management

By |2019-06-06T18:05:41-04:00June 6th, 2019|Categories: Marketer, marketing strategy, Public Relations, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , |

Here’s an inconvenient truth – your company is not immune from the risk of a botched marketing or public relations campaign. From Facebook’s follies around data privacy and Elon Musk’s public attacks against a British rescuer in Thailand to the US Air Force’s insensitive use of a viral meme, the past year alone has seen organizations [...]

The Basic Objectives and Benefits of PR

By |2019-05-29T14:52:13-04:00May 29th, 2019|Categories: General|Tags: , , , , |

You may be deliberating whether you need public relations. Understanding the purpose and benefits of PR can help answer this question. The objective of public relations is to not only voice your organization’s message, but to also ensure that the information reaches the right people, at the right time. Sure, it may be possible to scoot [...]

What are the Differences Between PR, Advertising, and Marketing?

By |2019-05-23T14:43:23-04:00May 23rd, 2019|Categories: Advertising, jsa blog, Marketer, marketing strategy, PR, Public Relations|Tags: , , |

Understanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results. What are the Differences Between PR, Advertising, and Marketing? All businesses, no matter the size or type, operate most successfully with a solid communications plan in place. Incorporating effective communications within a company helps to [...]

Inbound and Outbound Marketing Explained: The 1-2 Punch

By |2019-04-19T12:51:07-04:00April 19th, 2019|Categories: General|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: Customer and prospect engagement has been a major theme for JSA this year. Whether it be through video interactivity, social media or email campaigns, as marketers it’s become more important than ever to strategically engage with the companies, decision-makers and influencers who support our tech and telecom communities. But understanding to whom, how, [...]

Maven Wave Simplifies Data Automation Process, Enabling Concise and Targeted Marketing

By |2018-07-19T14:44:59-04:00July 19th, 2018|Categories: Google Cloud, Machine Learning, technology trends, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , |

Ahead of the company’s participation at Google Cloud Next ’18 next week in San Francisco, Maven Wave announces its new solution that harnesses Google’s sophisticated analytics and cloud services, allowing customers to optimize and automate their digital marketing strategies. In the connected world we live in, data is king, and that is why Maven Wave’s three-pronged [...]

Still Seats Left at the Table of HOW TO at FISPA Live in the Big Easy

By |2018-01-12T14:30:00-04:00January 12th, 2018|Categories: c-level, community news, Conferences, CSuite, Events, JS&A News, Speaking Event, Speaking Panel, tech event, technology trends, Telecom, telecom conference, telecom event, telecom industry blog, telecom networking event, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

You are invited to join the table of HOW TO at FISPA Live on February 5-7 in New Orleans. Join companies like Comcast Business, Telamon, Ooma, API Digital, Granite Channels, Hughes Communications, Millennium, Netflix, Nitel, Windstream and so many more.  WHY ATTEND? It’s the must-attend trade show for serious executives and network operators who call competitive telecom their [...]

JSA Appoints Howard Oliver as New Canadian Director of Business Development

By |2017-10-11T18:07:47-04:00October 11th, 2017|Categories: Communications Management, Jaymie Scotto Cutaia, JS&A News, jsa blog, JSA Clients, PR, Sales-as-a-Service, Social Marketing, social media, tech, technology startup, telecom marketing, telecom news, telecom news blog, Telecom News Now, telecom pr, Telecommunications|Tags: , , , , , , , , , , , , , , , , , , , , , |

Public Relations for Canada's Tech & Telecom Sector Last year, we launched our JSA Canada team to enhance our services for our Canadian clients. We leveraged local talent with expertise in Canadian government processes, media relations and business development. Now, as we mark our one-year anniversary, we are thrilled to announce the addition of Howard Oliver [...]

Virtual Reality Moving Closer to Everyday Reality

By |2017-02-14T15:06:59-04:00February 14th, 2017|Categories: business strategy, c-level, capto, entertainment, Media, Telecom, telecom industry blog, telecom news, Telecommunications, Virtual Reality|Tags: , , , , , , , , , , , , , |

A decade and a half ago, Virtual Reality (VR) was a pipedream. Children’s shows were created around it, like the Jetsons with a 2K spin. In 2017, VR is not just virtual, it’s full-blown reality. Capto CEO & Co-Founder, Tracy Currie eloquently laid out his thoughts on VR in a recent Light Reading article While the [...]

Disruption! How to Survive the Telecom, Media / Entertainment “Perfect Storm” – Free White Paper

By |2016-12-07T11:14:40-04:00December 7th, 2016|Categories: Chief Information Officer, Chief Marketing, Chief Marketing Officer, Chief Technology Officer, Telecom, telecom industry blog, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , |

Capto Consulting’s Telecom, Media & Entertainment Companies in the Crucible: CMO-CIO Collaboration Essential for Growth – White Paper – Available Now for Free Download Capto Consulting, expert providers of management consulting that improves company operations, economics and efficacy, has released its latest white paper entitled, “Telecom, Media & Entertainment Companies in the Crucible: CMO-CIO Collaboration Essential for [...]

Fall in Love with Infographics

By |2016-02-12T11:17:09-04:00February 12th, 2016|Categories: Brand Marketing, Content, infographic, JS&A News, jsa blog, Marketer, Online Marketing, promotions, Social Marketing, social media, Telecom, Telecommunications|Tags: , , , , |

Here at JSA we have been busy getting in touch with our creative side in 2016. Don’t lie, you know you secretly love this about us. This weekend, as you enjoy a cozy dinner in candlelight, check out the newest rom-com and indulge in that special bottle of wine, we will be working on our content! [...]

Know Your JSAer – Karissa Campbell

By |2015-03-25T10:52:03-04:00March 25th, 2015|Categories: Blogs, Brand Marketing, community news, JS&A News, jsa blog, JSA Blog Submission, Know Your JSAer Series, Marketer, PR, Technology, Telecom, Telecom Careers, telecom industry blog, telecom interview, telecom news, telecom news blog, Telecom News Now, Telecommunications|Tags: , , , , , , , , |

JSA Account and Marketing Director Karissa Campbell with JSA Founder and CEO Jaymie Scotto Cutaia When JSA was still a fledgling company, in 2007, Founder and CEO Jaymie Scotto Cutaia put a resume on her desk. She had clicked instantly with a potential employee, but her company was still too young to hire someone [...]

ViaWest is Data Center of Choice for Moroch Partners

By |2014-11-13T09:47:42-04:00November 13th, 2014|Categories: business collaboration, business partnership, business strategy, carrier, cloud, cloud computing, Cloud service provider, colocation, Data Center, data center news, disaster recovery, IT, JSA Clients, managed services, Technology, Telecom, telecom industry blog, telecom news, telecom news blog, Telecom News Now, Telecommunications, ViaWest|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |

ViaWest, the leading colocation, managed services, and cloud provider in North America, announces that Moroch Partners, a Dallas-based full-service independent marketing and communications agency, which boasts a 36-market footprint in the U.S., has selected ViaWest to support its critical network infrastructure. Moroch’s infrastructure is housed in ViaWest’s Synergy Park data center in Richardson, Texas, which offers [...]

JSA Social Media Best Practices Blog Series #2 The Social Network – Facebook Continues to Dominate

By |2014-09-12T12:17:59-04:00September 12th, 2014|Categories: B2B, best practices, Blogs, business strategy, Facebook, JS&A News, Marketer, Media, PR, Social Marketing, social media, telecom industry blog, telecom news blog, Telecom News Now|Tags: , , , , |

Everyone loves Facebook. Too bold of a statement? Well … okay … I’ll scale it back and admit that not everyone loves Facebook. Believe it or not, there are still some people on the planet Earth, even in the United States of America, who do not have a Facebook account. But that has become more the [...]