JSA

It Takes A Village: Jaymie’s ‘Ava Ramblings’

I’ve been writing this blog in my head for several months now — ever since learning I have a precious blessing – my baby Ava - growing inside me. I thought of all the people I wanted to tell about my pregnancy face to face — and realized there wasn’t enough time to travel everywhere,

By |2020-01-17T19:46:25-05:00January 16th, 2020|General|0 Comments

Taking Your Brand Global: JSA’s Must-Know Tips for Branching Out to New Markets

Jaymie Scotto Cutaia: The world of tech and telecom is shrinking, with more and more companies expanding their services to new markets, or bringing on partners to tackle uncharted territory. JSA is expanding too, looking to new markets and always following market trends to better understand where our clients need us most. But venturing out

By |2019-11-05T15:23:06-05:00November 5th, 2019|General|0 Comments

JSA to Host Two Training Sessions at Capacity Europe ‘19

JSA is pleased to announce that our very own Barb Mitchell, VP of Strategy & Global Markets, will speak on two training sessions at Capacity Europe 2019, taking place next week in London. Mitchell has made a name for herself as a marketing and communications professional not just at JSA (stand by for her “Get

By |2019-10-22T14:14:12-04:00October 22nd, 2019|Global Telecommunications|0 Comments

How to Measure PR Success

If you are a small to medium sized-business (SMB) who has embraced public relations and have integrated it into your overall marketing strategy, according to Statista.com, you’re a member of an elite group of only 31% of similar sized businesses. This means that the majority of your competitors have not invested in public relations. You

By |2019-08-09T09:17:30-04:00August 7th, 2019|jsa blog|0 Comments

The Basic Components of a Strong PR Campaign

The main goal of any public relations campaign is, of course, getting client news picked up in media outlets. But writing a great press release is just the first step. And while pickup is nice, positioning the client as a thought leader that media outlets can turn to for expertise is even better. A strong

By |2019-08-01T15:40:58-04:00August 1st, 2019|jsa blog|0 Comments

The Basic Components of a Strong PR Strategy

A strong public relations strategy requires a carefully thought out plan.  Without a clear set of objectives, the campaign may fall flat. A public relations campaign should fit into an organization's overall marketing strategy and corporate mission.  All messages that are incorporated into the PR plan should work to further the overall company objectives and

By |2019-07-18T14:49:52-04:00July 18th, 2019|General|0 Comments

How to Create a Telecom PR Plan

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to

JSA Partners with the Global Women in Telco & Tech Awards & Summit

JSA is a proud partner of the 1st annual Global Women in Telco & Tech Awards & Summit! We invite you to join us in celebrating the contributions and achievements of women in telco & tech and shine a light on the companies that encourage diversity and inclusion within the workplace. This event was specifically designed to facilitate

Friday Reading: JSA’s Tips for Marketing Technical Subjects

Jaymie Scotto Cutaia: After a whirlwind week at ITW 2019, I am pleased to present you with my latest article in Forbes. As communications professionals, communicating a message is always top-of-mind. But as communications professionals for the tech and telecom sectors, communicating that message - whether it be a product launch, customer win, or new

Common Telecom PR Myths – Busted

PR is one of those industries that many people think they understand, due in large part to inaccurate, over-the-top Hollywood portrayals. But the reality of PR is actually quite far removed from the common perception. (PR needs some better PR!) In the telecom space, several public relations myths are flying around that are unfortunately only

netsapiens Ventures Further into EU Market

After a decade of double-digit growth, UCaaS provider concentrates on expanding its international presence in the EU and APAC regions As Day 2 of ITW 2019 unfolds, the netsapiens delegation, led by CEO Anand Buch, is eager to forge new partnerships with organizations who call the EU and APAC regions home. This morning, the B2B

Ensuring Telecom Marketing Success: A Q&A with Jaymie Scotto Cutaia at #ITW2019

Jackie Riback Levy:  Is there a way to ensure ROI from invested marketing dollars by a telecom or network infrastructure company? Jaymie Scotto Cutaia: In short, yes but it takes several things.  One: a commitment to investing, training and utilizing top technologies, such as ad management tools that leverage machine learning for optimal budget spend

By |2019-07-12T19:35:14-04:00June 25th, 2019|General|0 Comments

eStruxture Secures $170 Million Credit Facility

eStruxture Data Centers has started ITW 2019 with a bang. This morning, as conference attendees made their way onto the show floor and picked up copies of the Show Daily, they were greeted with news that the pan-Canadian data center operator has secured an expanded $170 million credit facility with a group of Canadian banks

Common Telecom PR Mistakes to Avoid

A lot has been made of the technological advances of the last century, decade – hell, even the last few days. Not only have these advances shaped the way we live, but they have also fundamentally changed the way we communicate, engage and ultimately impact and influence one another. With this in mind, here are

Drive Your Digital Marketing ROI With JSA’s ‘1-2 Punch’ Strategy

JSA announces the success of its ‘1-2 Punch’ inbound and outbound marketing strategy. By combining the company’s inbound digital marketing tactics, with its bread-and-butter content marketing and public relations services, clients notice a higher return on investment (ROI) and an enhanced brand presence. JSA’s ‘1-2 Punch’ approach is focused on helping tech and telecom companies

jaymie scotto associates
Jaymie Scotto & Associates (JSA) is the preeminent agency for Data Center and Telecom PR, Marketing and Event Planning.
P.O Box 20 Middlebrook, VA 24459 Email: [email protected] Phone: 1.866-695-3629 Contact JSA

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