Jaymie Scotto & Associates

5 Reasons Why You Should Attend MarketplaceLIVE

By |2019-09-13T17:04:18-04:00August 21st, 2019|Categories: Digital Realty, Guest Blog, MarketplaceLIVE, networking event, New York, Telecom, telecom conference, telecom event, telecom industry blog, telecom networking event, telecom news blog, Telecommunications|Tags: , , , , , , , |

MarketplaceLIVE | November 7, 2019 | Spring Studios, New York, NY MarketplaceLIVE is returning to NYC this fall! Digital Realty’s MarketplaceLIVE is an industry-leading networking event that brings together Digital Realty’s global marketplace of clients with thought leaders in the areas of cloud computing, financial services, telecommunications and media. For those that have never attended or need a refresher, [...]

How to Measure PR Success

By |2019-08-09T09:17:30-04:00August 7th, 2019|Categories: jsa blog|Tags: , , , , , , , , , |

If you are a small to medium sized-business (SMB) who has embraced public relations and have integrated it into your overall marketing strategy, according to Statista.com, you’re a member of an elite group of only 31% of similar sized businesses. This means that the majority of your competitors have not invested in public relations. You are [...]

The Basic Components of a Strong PR Campaign

By |2019-08-01T15:40:58-04:00August 1st, 2019|Categories: jsa blog|Tags: , , , , , , , |

The main goal of any public relations campaign is, of course, getting client news picked up in media outlets. But writing a great press release is just the first step. And while pickup is nice, positioning the client as a thought leader that media outlets can turn to for expertise is even better. A strong public [...]

The Basic Components of a Strong PR Strategy

By |2019-07-18T14:49:52-04:00July 18th, 2019|Categories: General|Tags: , , , , , , , , , |

A strong public relations strategy requires a carefully thought out plan.  Without a clear set of objectives, the campaign may fall flat. A public relations campaign should fit into an organization's overall marketing strategy and corporate mission.  All messages that are incorporated into the PR plan should work to further the overall company objectives and advance [...]

JSA Partners with the Global Women in Telco & Tech Awards & Summit

By |2019-07-10T14:57:31-04:00July 10th, 2019|Categories: awards, Capacity Media, Diversity, Gender, General, JS&A News, jsa blog, Telecom, telecom industry blog, telecom news, telecom news blog, Telecommunications, women in tech, women in telecom|Tags: , , , , , , , , |

JSA is a proud partner of the 1st annual Global Women in Telco & Tech Awards & Summit! We invite you to join us in celebrating the contributions and achievements of women in telco & tech and shine a light on the companies that encourage diversity and inclusion within the workplace. This event was specifically designed to facilitate change [...]

Friday Reading: JSA’s Tips for Marketing Technical Subjects

By |2019-06-28T08:07:45-04:00June 28th, 2019|Categories: business strategy, c-level, CEO, Communications Management, Content Marketing, Forbes Agency Council, Global Telecommunications, Jaymie Scotto Cutaia, Telecom, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: After a whirlwind week at ITW 2019, I am pleased to present you with my latest article in Forbes. As communications professionals, communicating a message is always top-of-mind. But as communications professionals for the tech and telecom sectors, communicating that message - whether it be a product launch, customer win, or new cable [...]

Common Telecom PR Myths – Busted

By |2019-06-27T08:28:44-04:00June 26th, 2019|Categories: jsa blog, Marketer, marketing strategy, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , , |

PR is one of those industries that many people think they understand, due in large part to inaccurate, over-the-top Hollywood portrayals. But the reality of PR is actually quite far removed from the common perception. (PR needs some better PR!) In the telecom space, several public relations myths are flying around that are unfortunately only holding [...]

eStruxture Secures $170 Million Credit Facility

By |2019-06-24T19:47:06-04:00June 24th, 2019|Categories: colocation, Data Center, Financial, International Telecoms Week, Investment Banking, JSA Canada, JSA Clients, Telecom, telecom industry blog, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , |

eStruxture Data Centers has started ITW 2019 with a bang. This morning, as conference attendees made their way onto the show floor and picked up copies of the Show Daily, they were greeted with news that the pan-Canadian data center operator has secured an expanded $170 million credit facility with a group of Canadian banks led [...]

Drive Your Digital Marketing ROI With JSA’s ‘1-2 Punch’ Strategy

By |2019-06-20T13:55:08-04:00June 20th, 2019|Categories: Telecom, telecom industry blog, telecom news, Telecommunications|Tags: , , , , , , , , , , , , , |

JSA announces the success of its ‘1-2 Punch’ inbound and outbound marketing strategy. By combining the company’s inbound digital marketing tactics, with its bread-and-butter content marketing and public relations services, clients notice a higher return on investment (ROI) and an enhanced brand presence. JSA’s ‘1-2 Punch’ approach is focused on helping tech and telecom companies develop [...]

TEX Toronto & LA CEO Roundtable Topics Announced

By |2019-06-18T15:18:01-04:00June 18th, 2019|Categories: c-level, call for speakers, CEO Roundtable, CSuite, Events, General, Jaymie Scotto Cutaia, jsa blog, JSA Canada, JSA Events, Los Angeles, networking event, Speaking Event, Speaking Panel, Telecom, telecom conference, telecom event, Telecom Exchange, telecom industry blog, telecom news, Telecommunications, Toronto|Tags: , , , , , , , , |

Telecom Exchange (TEX) CEO Roundtables have redefined the conference format. We invite you to join us at TEX Toronto Pop-Up on October 3rd and TEX LA on November 11-12th to elevate your company’s position as a market influencer and leading resource for industry solutions.  Here's the format: All attendees are decision makers and all voices are [...]

Just Released – New Episode of JSA TV’s TrendSpotting

By |2019-05-24T10:21:16-04:00May 24th, 2019|Categories: AI, Digital Networking, Jaymie Scotto Cutaia, JSA TV, technology trends, Telecom, telecom conference, telecom event, Telecom Exchange, telecom industry blog, telecom industry vlog, telecom networking event, telecom news, telecom news blog, Telecom News Vlog, vlog|Tags: , , , , , , , |

Check out our latest episode of JSA's video series, TrendSpotting, where we highlight what's on the minds of top decision-makers at key industry events around the globe. This episode we talk trends in AI and digital networking with Intel, LightRiver, ARM Data Center Software and Anova Financial Networks on the floor of Telecom Exchange NYC at [...]

Get to Know Your JSAer: Jaclyn Riback Levy, A Woman with Unexplored Superpowers and an Unexplained Thing for Tom Hanks

By |2019-05-10T10:27:27-04:00May 10th, 2019|Categories: Blogs, jsa blog, JSA Events, Know Your JSAer Series, telecom industry blog|Tags: , , , , , , , , |

The adage “talent will out” suggests that achievement follows spontaneously, ineluctably from ability. And yet, studies across multiple domains as far back as the nineteenth century have pointed instead to “a triple event of ability, combined with zeal, and the capacity for hard work” to account for the causative factors underlying achievement. In other words, what [...]

TEX NYC Announces its Keynote Speaker Lineup

By |2019-05-06T12:26:25-04:00May 6th, 2019|Categories: education, Events, General, higher education, Hoboken, Jaymie Scotto Cutaia, JSA Events, networking event, New Jersey, New York, Smart Cities, Speaking Event, Speaking Panel, Stevens Institute of Technology, tech event, telecom conference, telecom event, Telecom Exchange, telecom industry blog, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , , |

Telecom Exchange (TEX) is proud to welcome City of Hoboken Mayor Ravi Bhalla and Dr. Kevin Ryan of the Stevens Institute of Technology as keynote speakers for our May 14-15 event. Ravi S. Bhalla was elected Hoboken’s 39th Mayor on November 7, 2017. Born and raised in New Jersey, Mayor Bhalla is an 18-year resident of [...]

30 Day Countdown to TEX NYC

By |2019-04-15T15:04:55-04:00April 15th, 2019|Categories: CEO, CEO Roundtable, Chief Information Officer, Chief Marketing Officer, Chief Technology Officer, education, Events, JS&A News, JSA TV, OTT, Roundtable, Speaking Event, Speaking Panel, Spreaker, Telecom, telecom conference, telecom event, Telecom Exchange, telecom industry blog, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , |

 Let The Countdown to TEX NYC Begin! https://youtu.be/npnB8A4eMg4   Telecom Exchange (TEX) NYC is right around the corner, with only 30 days until the big day! Join 150+ tech and telecom decision makers at The W Hoboken on May 14-15, 2019 to network, collaborate, debate and close business. Our flagship TEX event features a top-notch [...]

Highlighting TEX NYC’s CEO Roundtable Discussing Smart Cities, 5G, IoT & Network Security

By |2019-03-29T09:54:27-04:00March 29th, 2019|Categories: CEO, CEO Roundtable, General, IoT, Network Safeguards, Network Security, Roundtable, Smart Cities, tech event, Telecom, telecom conference, telecom event, Telecom Exchange, telecom industry blog, telecom networking event, telecom news, telecom news blog, Telecommunications|Tags: , , , , , |

We invite you to be part of the conversation at Telecom Exchange (TEX) NYC, May 14-15th at The W Hoboken. Join industry thought leaders in discussing a variety of critical topics and collectively, as a panel and audience, brainstorm on solutions. Our first CEO Roundtable of the day highlights the possibilities and potential challenges when developing smart [...]

Real Business Opportunities for Real Business Leaders at TEX Dallas

By |2019-02-19T12:55:01-04:00February 19th, 2019|Categories: 5G, CEO, CEO Roundtable, Chief Information Officer, Chief Technology Officer, community news, CSuite, Dallas, Dallas Pop-Up, DatacenterDynamics, Events, Meetings, networking event, Roundtable, Speaking Panel, tech event, telecom conference, telecom event, Telecom Exchange, telecom industry blog, telecom networking event, telecom news blog, Telecommunications|Tags: , , , , , |

    Telecom Exchange (TEX) Dallas Pop-Up, on March 13th at the Aloft Dallas Downtown, is where top industry executives come to lead, learn, collaborate and close. TEX Dallas provides your company’s thought leaders the ability to make a real impact on our tech and telecom landscape and build partnerships with industry decision makers. The TEX Dallas Pop-Up contains all [...]