Ensuring Telecom Marketing Success: A Q&A with Jaymie Scotto Cutaia at #ITW2019
Jackie Riback Levy: Is there a way to ensure ROI from invested marketing dollars by a telecom or network infrastructure company? Jaymie Scotto Cutaia: In short, yes but it takes several things. One: a commitment to investing, training and utilizing top technologies, such as ad management tools that leverage machine learning for optimal budget spend and [...]