What are the Differences Between PR, Advertising, and Marketing?

By |2019-05-23T14:43:23-05:00May 23rd, 2019|Categories: Advertising, jsa blog, Marketer, marketing strategy, PR, Public Relations|Tags: , , |

Understanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results. What are the Differences Between PR, Advertising, and Marketing? All businesses, no matter the size or type, operate most successfully with a solid communications plan in place. Incorporating effective communications within a company helps to [...]

The Must-Have Dashboard for Licensing Images Found on Social Media:

By |2016-05-05T15:38:07-05:00May 5th, 2016|Categories: AdTech, Advertising, Application, B2B, Free Trial, Media,|Tags: , , , , , , |

A fog has lifted in the marketing world as launches the tech industry’s first dashboard for sourcing images and video posted on social media. What does that mean? Take it from a marketing professional — this is big. As marketers, we’ve all been there — you have a campaign that could really resonate with your [...]

RCN Examines the Explosion of Ethernet

By |2014-08-01T17:00:07-05:00August 1st, 2014|Categories: analysts, B2B, bandwidth, Bandwidth Infrastructure, business ethernet, enterprise, Ethernet, Ethernet Metro Exchange, Ethernet Private Line (EPL), JS&A News, JSA Clients, metro ethernet, RCN Business, SMB, Technology, Telecom, Telecom Careers, telecom industry blog, telecom news, telecom news blog, Telecom News Now|Tags: , , , , , , , , , , , , , |

* Note - this is the second in a series of three blogs from RCN and TNN examining the Top Three Trends Transforming Business Communications.  According to Cisco Visual Networking Index, business IP traffic is expected to triple between 2012 and 2017. What does this mean for you? Ethernet services are enabling mid-sized businesses, with two or more [...]

Affiliation Equals Compensation – ViaWest Proves It with New Affiliate Program

By |2014-07-28T09:54:15-05:00July 28th, 2014|Categories: Affiliate Program, business collaboration, business partnership, business strategy, channel partners, cloud, cloud computing, Cloud service provider, colocation, Data Center, Data Center Connectivity, data center news, data network services, Infrastructure-as-a-Service, IT, JS&A News, JSA Clients, managed services, Marketer, partnerships, SEO, Technology, technology trends, Telecom, telecom industry blog, telecom news, telecom news blog, Telecom News Now, Telecommunications, ViaWest|Tags: , , , , , , , , , , , , , , , , , , , , , , , |

ViaWest, the leading colocation, managed services, and cloud provider in North America, has launched a new Affiliate Program that will offer an array of benefits to those involved. Industry-leading incentives? Check. Compensation to affiliates who promote ViaWest’s IT infrastructure services through advertising and lead generation initiatives? Check. In short, affiliate partners, including technology bloggers, technical forums, search [...]

Targeted TV? Get the most out of your advertising campaign

By |2011-11-18T10:20:01-05:00November 18th, 2011|Categories: Advertising, Applications, Chief Marketing, Content Delivery, partnerships, Portfolio - Marketing, Social Marketing, Streaming Media, Telecommunications|Tags: , , , , , |

TELEHOUSE America’s sister company, DMX Technologies recently launched a new product to help advertisers get the most out of their television advertising campaigns. Vision TA is the revolutionary new platform that detects who is actually watching the television and customizes which ads will be shown based on their viewing history, profile and demographics. Based on your [...]

A Method Wholly Prescribed To

By |2010-09-15T21:59:13-05:00September 15th, 2010|Categories: Advertising, Green Companies, Media, Portfolio - Marketing|Tags: , , , |

Why episodic marketing and means big business for big brands In the world of marketing, executives are facing greater challenges than ever before. Increased competition, media fragmentation and changes in consumer behavior and attitudes are all impacting the way marketers approach advertising. Marketers are now combining traditional advertising with new marketing methods so they can reach [...]