Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. With the loss of keywords search engines have started to take on traditional marketing concepts. Now, we must focus on who our market is targeting and what types of information will be useful for our visitors. This means finding what type of content performs well, competitive analysis, to better understand where you can do better, and presenting market research to determine what our audiences what/need.
Your SEO endeavors are only as good as the experience you create for your target audience. Great SEO must work hand and glove with great content. The best approach is to start with tactical content to help maximize your visibility online. Google algorithms, like Panda, tell us that user experience and quality are the law of the land.
Code of Content:
- Create what matters to your audience
- Effectively distribute to gain feedback
- Maximize best content for life value
I think I’m in the clear to say that we are well into the year of mobile. When it comes to SEO, creating a mobile site must be at the core of any plan. Although Google recommends a responsive user-friendly mobile site, it might be easiest to create a site a hybrid. Whichever the path, Google prefers above the fold content so the visitor can interact immediately and slower mobile sites can negatively affect your mobile rankings.
Remember, you are never as strong as your brand; as meta keywords become obsolete, make sure your brand becomes the only keyword worth overusing. It is an important first step to position your brand as the ranked keyword, such as Sprint. Then allow each page of your site to target a different keyword. Use the keyword tool in Adwords to tell you discover how popular keyword terms are and their competitiveness. As a rule I would never target keywords with less than 300 searches per month, as they’re unlikely to give you any decent traffic. Unless your site has a PageRank of more than 5, you shouldn’t be targeting keywords that are highly competitive, you should build links into your site, increase your PR and then target those keywords. Just be sure to optimize each page for those keywords through casual user-friendly content.
That saying can be applied to SEO, it should be part of your site for its lifetime, always improving and growing to make a brand, and its content, more visible and to create a better user experience. You cannot become a master in a day but you can build toward it through little SEO steps to make your site better and more impactful in 2015.