Let’s be honest, there are many blogs out there that are hardly readable, much less informative. Writing high-quality content for your blog should be a key aspect of every SEO strategy. Bringing creativity into the mix will help your content writing go a long way. You don’t need to be Charles Dickens, but you should make an effort to write well, and with the target readers in mind.
So, what does “quality” content really mean?
Quality means that the blog content should be well written and be free from those embarrassing typos that make visitors wonder if your author really knows what it’s talking about. It also means that the content should be informative, interesting and include keywords specific to that page.
Another key aspect of strong web content is quantity. Quantity means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website’s content never changes, eventually, there will be no reason for him or her to return.
Simply put, SEO demands content. There is no such thing as SEO without content. You need words, articles, and substance. It’s a truism of SEO; one cannot succeed without the other.
And, what about keywords? How does one apply keywords expertly and tactfully? How is all the keyword research funneled into its practical application?
Well, this is what is known as content marketing. The only way you can use your keywords is to employ them strategically throughout your content. Content marketing is consistent, interesting and useful information, written for humans by humans, and that creatively integrates the keywords that you’re targeting.
Do keep in mind that the Google SEO Panda update will nail you if you insist on stuffing your pages with keywords, for keywords sake. But when SEO and content marketing do what they’re supposed to do — work in sweet harmony together — you’ll be fine.
Content marketing is only going to be successful if it has SEO features. Look at it this way: Your content is going nowhere unless people search and find. In order to be found, you need SEO.
With great power comes great responsibility.