LinkedIn_Logo_160x60Peak has changed their company name to Faction as part of its corporate rebrand. Faction is an enterprise-class Infrastructure-as-a-Service (IaaS) cloud service provider offering private, public, and hybrid cloud solutions designed the way customers want it – with deep access, broad customization capabilities and patented layer 2 private pathways to the Faction cloud.

Faction launches its new name along with a new website, logo, and product portfolio featuring flexible Faction Cloud building Blocs. Faction’s repositioning urges cloud users to Join the Cloud Revolution, a new approach to cloud that places customers firmly in control of their environment with dedicated virtualization management portals and a 100% money back Service Level Agreement (SLA).

“Following three years of triple digit growth, we knew it was time for our corporate identity to closely match our core tenants,” states Luke Norris, CEO and Founder of Faction. “The Faction name is a perfect representation of our beliefs. Together our Peak-Logo-Tagline-4ccompany’s members represent a unique breed of IaaS cloud thought leaders and engineers who believe there is a better way to deliver cloud. We banded together for the pursuit of giving our customers and partners control, not compromise. Faction delivers to its customers and partners what they have wanted all along in a cloud service provider: increased control, high performance, cost effectiveness, reliability, and scalability.”

The new Faction product portfolio includes:

  • Faction Cloud – Tailor your cloud to your exact specifications using customizable modular cloud building “blocs” that customers can re-size, privatize, apply reservation models to, add protected storage, and even re-sell.
  • Advanced Solutions Group – Address highly complex or custom engineering requests such as bare metal solutions, recalibrating workloads for the cloud, and hybrid cloud installations with hands-on engineering by Faction-certified Advanced Solutions Specialists.
  • White Label Cloud – Cloud specifically engineered for channel providers wanting to white label and provide operational support of Faction’s cloud.
  • Faction Market Place – Coming in March, purchase additional cloud componentry with partner-supplied managed services, software, connectivity and other products to enhance the functionality of your cloud.

With Faction’s new cloud portfolio, customers can: exude control over their cloud infrastructure with deep access, broad customization capabilities, high availability performance, and 100% reliability. Ride patented Layer-2 private network pathways onto any Faction cloud location, without reconfiguration. Access state-of-the-art technology including Cisco, NetApp, VMware, and Brocade. Utilize Type II SSAE 16 SOC 1 & 2 & HIPAA compliant, PCI capable cloud.

Under its new brand, Faction offers reseller partners a never-ever no compete promise. Because its cloud is sold exclusively through the channel, Faction won’t compete with its partners. Instead it serves as an extension of its partners’ teams, providing them with comprehensive cloud enablement tools.

Visit to begin exploring Faction’s redefined cloud services and subscribe to the Faction Blog today. You can also connect with Faction on Twitter (@FactionInc), LinkedIn and YouTube.