I live in Chesterton, Indiana (Great open air market, no movie theater, etc.), not exactly the most metropolitan of places, but there are 4 David’s Bridal stores within 100 miles of my house – which suggests that either the Greater Chicagoland area is a hot-bed for brides or David’s has got a healthy footprint. The fact is, David’s Bridal has more than 300 storefront locations throughout the US, Canada and Puerto Rico. So when the company that serves this many brides-in-waiting went looking for telecommunications services, they meant business!
David’s Bridal sought a solution that could augment its existing MPLS network, and provide the company with reliable, cost-effective backup connectivity that could support real-time applications such as VoIP, its centrally hosted wedding system, and credit card authorizations. With a footprint that spans 49 states, the company also required expanded coverage of its voice network, additional Internet bandwidth, and increased reliability and quality of service – guaranteed across its entire retail footprint. See? Business! It’s no wonder then, that David’s looked to One Source Networks to meet these critical requirements.
“The stakes are high in the wedding business and having high speed access to our central wedding system and full access to all VoIP lines for inbound and outbound calls are two things that are non-negotiable. Though our network outages were infrequent, our secondary network performed subpar, and as our bandwidth needs increased, we knew we had to find an alternative solution. My challenge to the team was to implement a backup network that offered transparent connectivity for about the same cost as our current backup environment,” states Caryn Furtaw, CIO for David’s Bridal.
After a thorough review of David’s Bridal’s needs, One Source Networks recommended a turn-key solution that would provide a converged voice and data networking service with wireless Evolution-Data-Optimized (EVDO) to provide network diversity and last mile local loop redundancy for its stores. OSN also implemented a feature that allowed David’s Bridal to expand its use of SIP trunking by offering additional DID coverage for its stores while providing additional cost savings. OSN’s solution was not only unique, but offered the most ubiquitous coverage at the best rates.
You could call it – the perfect marriage!
To more about the David’s Bridal – One Source Networks solution, visit:
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