Conferences and networking events are a critical part of your company’s business strategy. They provide valuable face time to meet new prospects and connect with existing customers. Though there is an important audience at events that can tend to be forgotten about and that is your social media network.
Managing your social media presence while at an event can seem like a daunting task, but with a good strategy it offers many benefits and keeps your community engaged. Here are a few of JSA Events tips on how to manage social media at an event.
- Identify Your Voice – This is one of JSA’s overall branding and social media rules. Know your brand ‘voice’ and stay consistent with it. Your tone at an event will be a lot more casual than your latest press release, but there still needs to be consistency. Make sure your community can relate your brand to how you present your message.
- Be Personal – An event is a time to build your network, and being personable and relatable are two sure ways to develop a strong network. This should also carry over to your social media at events. Did you just watch the coolest keynote? Share that with your community. Being authentic is how you achieve your brand ‘voice’.
- Post Photos – We all know a picture is worth a thousand words, well during an event a picture on your social media accounts, really is. Photos receive significantly higher views, likes and re-posts vs. text based posts. This also supports our last tip of ‘being personal’ and shows that your company is made up of real people.
Stay tuned for more of JSA Event’s tips. #HappyNetworking