Twitter ~ What Would We Do Without You?

Today’s B2B marketers use an average of six social media platforms, which include Twitter. According to FlipCreator, the top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%).

Did you know that when Twitter began in 2007, it was considered by many as “flash-in-the-pan” social media outlet? Today, as we observe Twitter and its 271 million monthly active users, we all know that former label could not be farther from the truth.

Even considering the gigantic number of users on Twitter today, there are still companies out there that lack a strategic, lead-generating plan of attack for their Twitter accounts. These said companies are losing out on access to not only a sizeable potential customer base, but also the prime opportunity to showcase themselves as social savvy, relevant businesses. Simply being followed on Twitter is a strong testament to one’s business. By following a company, a user is indicating an active interest in that particular brand, and is looking to hear more from that company.

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Twitter, a community that allows businesses to easily prospect leads and gather as thought leaders to discuss and share relevant industry topics, news, and good conversation, is commonly regarded as the ‘water cooler for B2B marketers. Using Twitter, it is quite easy to put together good ‘conversation’ (content) considering the 140-character limit, ensuring that it directly “speaks” to target customers, prospects, and peers.

That being said, if you’re on Twitter and still unsure about how to become one of those millions of “monthly active users,” – take heed to the below quick tips we have put together:



Social Media “Quick Tips”

We are all “followers” on Twitter…

  1. Keep your Twitter handle as short and to the point as possible.
  2. Identify Twitter accounts that are both relevant and interesting to you, your business, and your industry as a whole – and follow them.
  3. To find people to follow, you can utilize Twitter to import your contact database into the system so it can easily find who you may already know.
  4. When associating with these accounts, take advantage of the engagement platform that Twitter is, and work on starting a conversation!
  5. Pay mind to your competitors. How often are they posting? Who are they following? (Follow them, too!)
  6. Follow back! If the people/companies following you are relevant, be sure to follow them back. (Yes, people can take offense when not followed back!)
  7. Use Twitter search – try out different searches and hashtags (i.e. #greendatacenter) to find people that are talking about your company, interests and industry as a whole. If you find people who are contributing most to these conversations, follow them!

Now, how to tweet some good content…

  1. Be creative! In addition to promoting your business, weave in some fun facts, and make sure that what you are tweeting isn’t just about selling, but about ENGAGING those who followed you. Be informative, educational, and fun!
  2. Keep tweets short and to the point; you only have 140 characters, so make it work!
  3. Consider a URL shortener like to save on space.
  4. Use hashtags (#) in order to affiliate your tweet with a certain popular topic, and to make tracking social marketing campaigns an easier job to do. Make sure to develop your own hashtags and start your own viral following!
  5. Engage your followers by including an @ mention in your tweets, when posting content that resonates with that particular person/company.
  6. Encourage responses – ask questions, post surveys, or even contests, to get people to contribute in some way to what you are posting.

Some don’ts:

  1. Do not use tools that send automatic direct messages; these are impersonal and spammy.
  2. Don’t ignore people/customers/companies who directly tweet you (unless, of course, they are spamming you) – (according to, 56% of customers’ tweets to companies are ignored!)

For more hot tips on social media, stay tuned to JSA’s Social Media Best Practices blog series (next up: Facebook!), or download our 2014 Social Media Best Practices.