Acquisition International Recognizes Cutaia in CEO of the Year Awards for 2018
Congratulations to our Founder and CEO, Jaymie Scotto Cutaia and her much deserved award of “CEO of the Year 2018 in Telecoms Marketing” from Acquisition International, a leading monthly corporate finance publication with a global readership.
In this recent article, Acquisition International speaks to Jaymie to explore the secrets behind JSA’s success. Below is an excerpt with a link to read the full article.
Please join us in congratulating Jaymie!
Since its inception in 2005, JSA has gone from strength to strength thanks to its highly-skilled team, and an innovative, success-based structure, allowing the company to deliver the finest outreach and brand awareness services available for tech and telecom.
Jaymie details the attributes she believes are crucial to the success of JSA ,beginning with the process that the team adopts when approaching a new client relationship, something that helps them (us) ‘divide and conquer’ quickly.
“We assemble a two, three or four-person JSA team dedicated to each retainer client, including a Director, Writer, Researcher, and if needed, an SEO Analyst. Once established, the team is introduced to the client and begins our comprehensive onboarding process, which includes key messaging, KPI setting, upcoming events and campaigns, time management/communications strategies and priorities. We put together a customized PR and marketing plan that best suits the client’s needs, typically involving press releases, blogging, social media, lead generation activities, reporting and outreach strategies. Most importantly, we focus on consistent messaging via all available distribution channels, and optimizing our ROI,” states Cutaia.
Read the full article for more on JSA’s secrets to success, and what makes Jaymie an award-winning CEO!