We’re excited to share with you that our own CEO and founder, Jaymie Scotto Cutaia, is featured in the latest issue of Wavelengths Magazine!
In an interview conducted by Wavelengths Editor, bringing public relations and marketing strategies for tech and telecom companies to a whole new level. Check out the quick excerpt from the article below, or read the full article here.
Traditionally, B2B marketing – for any industry- has been viewed as a landscape riddled with out-of-date promotional practices, with corporate decision makers refusing to take chances on brand imaging and awareness, and neglect for both customer engagement and adopting imaginative uses with resources or personnel hires.
This obtuse mentality has led many companies to hire PR firms that lacked intimate knowledge of their client’s services. PR firms that, for years, have created bland promotional material, effectively deafening the client’s voice in the white-noise of uninspired monotony.
Successful marketers know campaigns must be multi-layered using a variety of platforms, strategically timed and aligned with sales and engineering departments and executed with planned precision by multiple team members doing a variety of tasks at the same time.
Think of it as an orchestra playing a symphony. If all that was audible was the cello section- even in something as profound as Beethoven’s 9th- it would lack sense, seem out of place, and the message would be lost on listeners, ultimately forgotten. But put it together with violins, trumpets, French horns, tympani drums, woodwinds and the chorale and it becomes a multi-faceted message that is heard, remembered and inspiring.
Jaymie Scotto Cutaia conducts her firm, Jaymie Scotto & Associates (or JSA), in arranging savvy public relations, marketing and event planning for the tech and telecom industries. Through Mrs. Cutaia’s blend of marketing acumen and perception of ever-evolving technologies, JSA has revolutionized the B2B Telco marketing landscape. Network infrastructure companies such as Dark and Lit fiber providers, subsea cable contractors, data centers, Big Data tech companies and multiple-system operators currently aligned with JSA are having their product and service messages heard with an amplification previously muted.
Check out this exciting article and the entire issue here.
Wavelengths is produced by Giotto Enterprises, a group of companies consisting of: Fiber Instrument Sales, Inc. (FIS): Fiber Optics, Fermer Precision: CNC Machining, The Light Connection (TLC): Extrusion Molding, Cable, Furcation Tubing, FIS Blue: Military and Broadcast, Molding Solutions Inc. (MSi): Injection Molding Oriskany Arms: Metal Fabrication, FGR International: Industrial Controls