As we welcome the new spring season, the JSA Events team is busy at work finalizing our list of events we plan to attend during this busy season, and remainder of the year. Whether they include ITW in Chicago, BCE in Austin or our personal favorite, Telecom Exchange in New York City, it is important that we make the most out of each event. That being said, JSA has these tips to help YOU get the most value out of each event you are planning to attend.


Decide What You Want to Accomplish. Are you trying to expand your brand awareness?  Network with vendors? It’s best to list out your must-visit booths and map out where they are located. If you have a clear image of what you are trying to accomplish before you arrive, it will make for better results.

Be Prepared. You are going to be standing most of the day, so don’t forget to pack those presentable, yet comfortable shoes. Bring mints because networking isn’t so bad until you get stuck in a conversation with someone with bad breath. Don’t forget a charger for any electronics and a mini notebook to write down key points from conversations you have.

ExpoDon’t Be Invisible. Get noticed by sponsoring the event.  Every event has different sponsorship opportunities, so choose one that offers your company maximum exposure. Not sure where to start, ask JSA for help!

Got to Give a Little to Get a Little. Create a coupon or offer that will be meaningful to your target audience (include an expiration date!). Design your offer to promote an action step you want customers to take, with some incentive for them to do so.

Let’s Be Friends! Walk around and engage with people. Stuck behind a booth? Then burn some calories by standing and get out from behind the table. The reason you’re there is to build relationships and there is no substitute for a one-on-one conversation.

Follow Up. Make a point to touch base with the individuals you met with, within 48 hours of the event. Draft a follow up message in advance so you are able to reach out easily when you return to the office. You or your company just put a lot of time, money and energy into the event, so make the most out of it by not letting your new leads get cold.


Feel like there’s so much to do, and yet so little time? Not to worry – JSA can help with this too. Email our event planning experts at [email protected].