The West Coast’s largest event for the data center industry, DatacenterDynamics Converged San Francisco, will explore the relationship between California’s Cap-and-Trade program and data centers – does it encourage efficiency or suffocate investment?

Now in its 8th year, DatacenterDynamics Converged San Francisco has become the largest event for the Data Center industry on the West Coast. With over 1,000 data center professionals to attend July 12th at the Marriott Marquis, the event will offer 30 sessions discussing the latest on the rise of the Software-defined Data Center (SDDC), the ever growing topic of Virtualization, and much more.  

Speakers include David Gauthier from Microsoft, Thomas Furlong from Facebook and Jonathon G. Koomey, Ph.D., Stanford University.  See a full listing of speakers at 

The main focus of the DCD Converged San Francisco event is on the relationship between California’s Cap-and-Trade program and data centers. At the start of this year, California became the first state to put a price on carbon emissions. The Cap-and-Trade program, part of California’s Global Warming Solutions Act (AB 32), forms a core part of that state’s ambitious energy policy targets. As large energy consumers, how will this affect data center operators?

What efficiencies can be put in place to take the new tax into account internally or should more focus lie on the utility grid?

The biggest question is of course is how will this impact data center investment? What will the continued trend toward virtualization and consolidation mean in this context? And will the future hold any place for the ‘non-green’ data center?

Brian T. Turner, Assistant Executive Officer from The California Air Resources Board, will be presenting at Converged San Francisco “Putting a Price on Carbon – California’s Cap-and-Trade Plan Explained” with the purpose of putting to bed some of those pressing questions.

There will be news released at the event, and opportunities to interview speakers.  DatacenterDynamics North American Award winners will also be revealed.

To register your attendance or to request an interview, please contact Jaymie Scotto & Associates at [email protected].

To learn more about DCD Converged San Francisco, visit