Portfolio – Marketing

Have You Explored Our New Website – JSA.net?

By |2017-09-29T11:35:53-04:00September 29th, 2017|Categories: jsa blog, JSA Radio, JSA TV, marketing strategy, Portfolio - Marketing, Portfolio - Public Relations, tech, Technology, Telecom, telecom industry blog, telecom marketing, telecom news, telecom news blog|Tags: , , , , , , , , |

This week we officially announced the launch of our brand new website, JSA.net. The site showcases a fresh design, allowing visitors like you to easily learn about and navigate pages on: company milestones; services offered; regions served; flexible pricing packages; portfolio of work; channels like JSA TV and JSA Radio; industry events including Telecom Exchange; and [...]

JSA Social Media Best Practices Blog Series 1: TWITTER

By |2014-09-02T13:37:41-04:00September 2nd, 2014|Categories: B2B, business strategy, Marketer, Portfolio - Marketing, PR, Social Marketing, social media, technology trends, Telecom, telecom industry blog, telecom news blog, Telecom News Now, twitter|Tags: , , , , , , , , , , , |

Twitter ~ What Would We Do Without You? Today's B2B marketers use an average of six social media platforms, which include Twitter. According to FlipCreator, the top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%).Did you know that when Twitter began in 2007, it was considered by many as [...]

We love you, you’re awesome, now do what we say!

By |2014-08-01T11:59:54-04:00August 1st, 2014|Categories: best practices, General, Marketer, Portfolio - Marketing, Portfolio - Public Relations, PR, Telecom, telecom industry blog, Telecom News Now, Telecommunications|Tags: |

A PR & Marketing professional’s guide to getting the most out of, well, me. In my time as PR & Marketing Account Director at JSA, I’ve come to realize that, at least within the tech and telecom industries, there are some serious “trust” issues. This is understandable; after all, admitting that you may not be the [...]

Staying Ahead of the Trends: Make 2014 Your Social Network Year!

By |2013-12-17T14:08:39-04:00December 17th, 2013|Categories: best practices, Marketer, Portfolio - Marketing, Social Marketing, social media, Technology, technology trends, telecom industry blog, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , |

You know the power of social media. You know it is a crucial aspect of a company’s online presence, and you know the importance of keeping your social media accounts active and updated. But, do you know how very rapidly the world of social media is evolving; and more importantly, how to stay on top of [...]

Social Media Can Make Your Event More Successful … #5Tips

By |2013-10-25T08:00:19-04:00October 25th, 2013|Categories: Blogs, Conferences, Events, Global Telecommunications, JSA Events, Portfolio - Event Planning, Portfolio - Marketing, SEO, Social Marketing, social media, technology trends, Telecom, telecom conference, telecom event, telecom industry blog, telecom networking event, telecom news blog, Telecommunications, twitter|Tags: , , , , , , , , , , , |

Social media is an underutilized tool that can be used to promote your event, increase attendance, gain media coverage, and share pictures and content before during and  after the event. Here are a few tips on how to use social media to make your event a success. Create a social media calendar leading up to the [...]

ITW2013 is in the books…and this year’s event may be the best chapter ever!

By |2013-05-17T10:42:20-04:00May 17th, 2013|Categories: General, Global Telecommunications, Portfolio - Event Planning, Portfolio - JSA TV, Portfolio - Marketing, Portfolio - Public Relations, Telecom, Telecommunications|Tags: , , , , , , , |

As team JSA unpacks from another whirlwind Chicagoland adventure at this year’s ITW, we’re reminded of just how lucky we are to not only serve the best clients in the business, but to be working in a dynamic and innovative industry. We’re struck by the energy and positive attitudes of this year’s attendees…even after being on [...]

Check Out Our PR and Marketing Tips in This Issue of Global Telecoms Business Magazine

By |2018-08-10T15:29:45-04:00August 22nd, 2012|Categories: Blogs, business partnership, Chief Marketing, Content, ebooks, General, JS&A News, Marketer, Media, Portfolio - Marketing, Portfolio - Public Relations, SEO, Social Marketing, Telecom, Telecommunications, twitter, webinar, white papers, Wholesale Telecom|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |

  JSA was honored to be asked by Global Telecoms Business Magazine to write an article on our top tips to turn browsers into buyers with public relations and Internet Marketing.  The article was just released today– so here are some highlights: 1.  Innovations in public relations and inbound marketing mean you can court, track and send interested [...]

Is Outsourcing Your Marketing a Good Idea?

By |2012-08-01T19:03:53-04:00August 1st, 2012|Categories: Advertising, Blogs, Hubspot, Marketer, Portfolio - Marketing, Portfolio - Public Relations|Tags: , , , |

This article was originally posted on Hubspot. Marketing is ... well ... it's a lot of work. And if you're a small business owner with no marketing team, finding the time to do everything you should be doing to market your business can definitely be a challenge. Social media? Content creation? Landing pages? SEO? Email? All those channels -- while extremely beneficial to [...]

Industry Veteran Christine Keck Joins JSA Team

By |2012-06-27T16:47:36-04:00June 27th, 2012|Categories: hiring news, JS&A News, Marketer, Portfolio - Marketing, Portfolio - Public Relations|Tags: , , , , , |

Christine Keck recently joined the Jaymie Scotto & Associates team as Account Director. She comes to JSA with 20 years of experience in the telecommunications and technology industries. Before joining JSA, Christine spent more than six years as Senior Director of Corporate Communications for ADVA Optical Networking, a publicly traded manufacturer of optical networking equipment based [...]

10 Reasons To Give Up On a Penguin Hit Site

By |2012-05-25T08:59:43-04:00May 25th, 2012|Categories: Advertising, Portfolio - Marketing, SEO|Tags: , |

By: Hannah Howard from Longhorn Leads Has your website dropped off the edge of the Google earth? Did your search ranking sink to the bottom of the Google ocean? Millions of website managers have been hit by the new Google Penguin WebSpam update and are struggling to recover. They have found that the numbers of hits [...]

Where Is Social Going? Passion Points, Friending Your Fridge and How Brands Can Stay Relevant in Web 3.0

By |2012-05-07T07:27:17-04:00May 7th, 2012|Categories: Advertising, Marketer, Media, mobile, Portfolio - Marketing, social media, Telecommunications, Web 2.0|Tags: , , , , , , , , , |

This article was originally posted at CommPro.Biz As you know, Web 1.0 was characterized by prolific content creation: organizations raced to claim their static presences on the Internet and produce commerce-driven media. Web 2.0 – and social media – brought with it an era of connectivity and reciprocity. And today, branded content now tells stories, and [...]

7 ways to increase traffic via Pinterest

By |2012-04-05T09:33:31-04:00April 5th, 2012|Categories: Advertising, Blogs, internet traffic, Media, Portfolio - Marketing, Portfolio - Public Relations, Social Marketing, social media|Tags: , , , , , , |

This article was originally posted on iMediaConnection With all the hype about Pinterest, it's almost as though the site is already old news. But don't get distracted by the sudden surge in mainstream popularity, or the fact that everybody's jumping on yet another social media bandwagon. Pinterest is breaking serious referral records, driving traffic to external [...]

The Six Ways Online Video Helps Marketing Programs

By |2012-02-22T09:01:26-04:00February 22nd, 2012|Categories: Advertising, Applications, Blogs, Broadband, Content Delivery, Marketer, Portfolio - Marketing, Portfolio - Public Relations, Social Marketing, Streaming Media, Telecom, Video On Demand, video streaming|Tags: , , , , , , , , |

This article was originally posted at http://www.onlinevideo.net/2012/02/the-six-ways-online-video-helps-marketing-programs/  Online video is often used by companies to boost their marketing efforts, and an audience at the recent Online Video Strategies conference in London learned that there are six key ways that can happen. Here’s how John Shaw, chief operating officer at VBrick Systems, told it: “When we look at all [...]

Targeted TV? Get the most out of your advertising campaign

By |2011-11-18T10:20:01-04:00November 18th, 2011|Categories: Advertising, Applications, Chief Marketing, Content Delivery, partnerships, Portfolio - Marketing, Social Marketing, Streaming Media, Telecommunications|Tags: , , , , , |

TELEHOUSE America’s sister company, DMX Technologies recently launched a new product to help advertisers get the most out of their television advertising campaigns. Vision TA is the revolutionary new platform that detects who is actually watching the television and customizes which ads will be shown based on their viewing history, profile and demographics. Based on your [...]

10 Things PR Pros- Like our Team Here at JS&A- Do

By |2011-11-07T12:17:22-04:00November 7th, 2011|Categories: Advertising, Blogs, business acquisition, business partnership, Chief Marketing, Conferences, Marketer, Media, Meetings, Portfolio - Marketing, Portfolio - Public Relations, technology trends, Telecommunications|Tags: , , , , , , , , , , , , , , , , |

I was reading a wonderful blog on PR Daily this morning and I wanted to pass it on to our readers of TNN...  Hope you enjoy it as much as I do.  For me, it illustrates how a seasoned PR team (like the one I am blessed to work with each day  here at JS&A) can [...]