Portfolio – Marketing

Have You Explored Our New Website – JSA.net?

This week we officially announced the launch of our brand new website, JSA.net. The site showcases a fresh design, allowing visitors like you to easily learn about and navigate pages on: company milestones; services offered; regions served; flexible pricing packages; portfolio of work; channels like JSA TV and JSA Radio; industry events including Telecom Exchange;

JSA Social Media Best Practices Blog Series 1: TWITTER

Twitter ~ What Would We Do Without You? Today's B2B marketers use an average of six social media platforms, which include Twitter. According to FlipCreator, the top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%).Did you know that when Twitter began in 2007, it was considered by many

We love you, you’re awesome, now do what we say!

A PR & Marketing professional’s guide to getting the most out of, well, me. In my time as PR & Marketing Account Director at JSA, I’ve come to realize that, at least within the tech and telecom industries, there are some serious “trust” issues. This is understandable; after all, admitting that you may not be

Staying Ahead of the Trends: Make 2014 Your Social Network Year!

You know the power of social media. You know it is a crucial aspect of a company’s online presence, and you know the importance of keeping your social media accounts active and updated. But, do you know how very rapidly the world of social media is evolving; and more importantly, how to stay on top

Social Media Can Make Your Event More Successful … #5Tips

Social media is an underutilized tool that can be used to promote your event, increase attendance, gain media coverage, and share pictures and content before during and  after the event. Here are a few tips on how to use social media to make your event a success. Create a social media calendar leading up to

ITW2013 is in the books…and this year’s event may be the best chapter ever!

As team JSA unpacks from another whirlwind Chicagoland adventure at this year’s ITW, we’re reminded of just how lucky we are to not only serve the best clients in the business, but to be working in a dynamic and innovative industry. We’re struck by the energy and positive attitudes of this year’s attendees…even after being

Check Out Our PR and Marketing Tips in This Issue of Global Telecoms Business Magazine

  JSA was honored to be asked by Global Telecoms Business Magazine to write an article on our top tips to turn browsers into buyers with public relations and Internet Marketing.  The article was just released today– so here are some highlights: 1.  Innovations in public relations and inbound marketing mean you can court, track and send

Is Outsourcing Your Marketing a Good Idea?

This article was originally posted on Hubspot. Marketing is ... well ... it's a lot of work. And if you're a small business owner with no marketing team, finding the time to do everything you should be doing to market your business can definitely be a challenge. Social media? Content creation? Landing pages? SEO? Email? All those channels -- while extremely beneficial

Industry Veteran Christine Keck Joins JSA Team

Christine Keck recently joined the Jaymie Scotto & Associates team as Account Director. She comes to JSA with 20 years of experience in the telecommunications and technology industries. Before joining JSA, Christine spent more than six years as Senior Director of Corporate Communications for ADVA Optical Networking, a publicly traded manufacturer of optical networking equipment

Where Is Social Going? Passion Points, Friending Your Fridge and How Brands Can Stay Relevant in Web 3.0

This article was originally posted at CommPro.Biz As you know, Web 1.0 was characterized by prolific content creation: organizations raced to claim their static presences on the Internet and produce commerce-driven media. Web 2.0 – and social media – brought with it an era of connectivity and reciprocity. And today, branded content now tells stories,

7 ways to increase traffic via Pinterest

This article was originally posted on iMediaConnection With all the hype about Pinterest, it's almost as though the site is already old news. But don't get distracted by the sudden surge in mainstream popularity, or the fact that everybody's jumping on yet another social media bandwagon. Pinterest is breaking serious referral records, driving traffic to

The Six Ways Online Video Helps Marketing Programs

This article was originally posted at http://www.onlinevideo.net/2012/02/the-six-ways-online-video-helps-marketing-programs/  Online video is often used by companies to boost their marketing efforts, and an audience at the recent Online Video Strategies conference in London learned that there are six key ways that can happen. Here’s how John Shaw, chief operating officer at VBrick Systems, told it: “When we look at

Targeted TV? Get the most out of your advertising campaign

TELEHOUSE America’s sister company, DMX Technologies recently launched a new product to help advertisers get the most out of their television advertising campaigns. Vision TA is the revolutionary new platform that detects who is actually watching the television and customizes which ads will be shown based on their viewing history, profile and demographics. Based on

10 Things PR Pros- Like our Team Here at JS&A- Do

I was reading a wonderful blog on PR Daily this morning and I wanted to pass it on to our readers of TNN...  Hope you enjoy it as much as I do.  For me, it illustrates how a seasoned PR team (like the one I am blessed to work with each day  here at JS&A)

jaymie scotto associates
Jaymie Scotto & Associates (JSA) is the preeminent agency for Data Center and Telecom PR, Marketing and Event Planning.
P.O Box 20 Middlebrook, VA 24459 Email: [email protected] Phone: 1.866-695-3629 Contact JSA

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