marketing strategy

How to Create a Telecom PR Plan

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to

Common Telecom PR Myths – Busted

PR is one of those industries that many people think they understand, due in large part to inaccurate, over-the-top Hollywood portrayals. But the reality of PR is actually quite far removed from the common perception. (PR needs some better PR!) In the telecom space, several public relations myths are flying around that are unfortunately only

Does Your Company Need PR?

In our hypercompetitive telecom marketplace, the pressure is on to drive results. Companies are faced with ensuring they have a high-quality reputation and that their brands are known. Both are essential to retain customers and attract new ones. Public relations is an integral part of maintaining and improving your brand equity. Ensuring that your company

PR and Risk Management

Here’s an inconvenient truth – your company is not immune from the risk of a botched marketing or public relations campaign. From Facebook’s follies around data privacy and Elon Musk’s public attacks against a British rescuer in Thailand to the US Air Force’s insensitive use of a viral meme, the past year alone has seen

JSA VP of Strategy Heads to Monaco to Talk Digital Brands at Datacloud Global Congress 2019

JSA’s VP of Strategy Barb Mitchell Joins Panel on ‘Defining a Digital Brand’ at Datacloud Global Congress 2019 We were excited to send off to beautiful Monaco our very own Barb Mitchell, JSA’s Vice President of Canadian Market and Account Strategy,  who will speak at Datacloud Global Congress, taking place June 4-6, 2019. The panel,

What are the Differences Between PR, Advertising, and Marketing?

Understanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results. What are the Differences Between PR, Advertising, and Marketing? All businesses, no matter the size or type, operate most successfully with a solid communications plan in place. Incorporating effective communications within a company helps

Webinar Time: What’s the Ultimate 1-2 Punch for Telecom Marketing & PR?

Register today for JSA and Mojo Marketing's first joint webinar: "Telecom Marketing & PR: Discover the Ultimate 1-2 Punch" Late last year, JSA announced our exciting new strategic partnership with Mojo Marketing, the first and only full-service digital telecom marketing agency, based in San Diego.  As partners, JSA and Mojo Marketing leverage one another’s strengths

Rise Above Your Competition: JSA’s New Competitive Benchmarking Services are Here!

We're Proud to Announce JSA's New Competitive Benchmarking Service - Part of Our Enhanced Consulting Services Portfolio Comparing your company and services against your competitors should be an integral part of your overall marketing strategy.  JSA's new Competitive Benchmarking package utilizes our proprietary data collection, which has been offered by our own Analyst Department over

Let JSA Lead You to New Leads with Competitive Lead Gen Services

We all need new leads to keep our businesses thriving. And not just any cold leads, but warm, qualified and targeted leads. JSA believes in the ‘1-2 punch’ strategy: outbound + inbound communications to increase and nurture your lead generation. Complement your news with a developed inbound marketing strategy, where JSA can: Track your Google searches

Spotlight Your Brand at TEX LA

Now is the time to secure your company’s involvement at one of the season's top networking events, Telecom Exchange (TEX) LA on November 6-7 at the Kimpton Hotel Palomar in Beverly Hills. TEX LA provides your company’s thought leaders the ability to make a real impact on our tech and telecom landscape and build partnerships with industry decision

Let JSA Elevate Your Brand This Fall

Sadly, another summer season is quickly coming to an end. Sure it was nice to slow down things for a few weeks, but now it is time to get ready for the busy fall event season. Have a lot of events or conferences on the calendar? Wondering how you will get it all done? Let

GDPR Goes into Effect This Month: Is Your Company Ready?

Welcome to May! This year is certainly flying by. We are sure by now your company is aware of the General Data Protection Regulation (GDPR) enforcement, which begins officially on May 25, 2018. The GDPR was designed to not only standardize privacy practices across the EU, but to influence how countries outside the EU design

Jumping all in off the SharpSpring Diving Board

As you may have noticed, JSA has had a very busy summer and fall season. We have been making some changes not only in our products and services, but how we execute those services. Something that was needed to assist in our movement, was a software that could grow with us while combining several everyday

It’s Time! Discover the Possibilities with the CEO Exchange for Tech and Telecom Decision Makers

It has been an extremely busy, yet exciting, few months here at JSA. We have spent the last several weeks really listening to our community, and have taken the time to research what the industry needs. Ready to hear what we came up with as a solution?! We are proud to announce the official launch

jaymie scotto associates
Jaymie Scotto & Associates (JSA) is the preeminent agency for Data Center and Telecom PR, Marketing and Event Planning.
P.O Box 20 Middlebrook, VA 24459 Email: [email protected] Phone: 1.866-695-3629 Contact JSA

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