marketing strategy

How to Create a Telecom PR Plan

By |2019-07-10T16:45:50-05:00July 10th, 2019|Categories: Blogs, Brand, Brand Marketing, business strategy, jsa blog, Marketer, marketing strategy|Tags: , , , , , , , , , , |

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to sorting [...]

Common Telecom PR Myths – Busted

By |2019-06-27T08:28:44-05:00June 26th, 2019|Categories: jsa blog, Marketer, marketing strategy, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , , |

PR is one of those industries that many people think they understand, due in large part to inaccurate, over-the-top Hollywood portrayals. But the reality of PR is actually quite far removed from the common perception. (PR needs some better PR!) In the telecom space, several public relations myths are flying around that are unfortunately only holding [...]

Does Your Company Need PR?

By |2019-06-13T13:41:52-05:00June 13th, 2019|Categories: Advertising, Brand, General, marketing strategy, PR, Public Relations|Tags: , , , , , , , |

In our hypercompetitive telecom marketplace, the pressure is on to drive results. Companies are faced with ensuring they have a high-quality reputation and that their brands are known. Both are essential to retain customers and attract new ones. Public relations is an integral part of maintaining and improving your brand equity. Ensuring that your company has [...]

PR and Risk Management

By |2019-06-06T18:05:41-05:00June 6th, 2019|Categories: Marketer, marketing strategy, Public Relations, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , |

Here’s an inconvenient truth – your company is not immune from the risk of a botched marketing or public relations campaign. From Facebook’s follies around data privacy and Elon Musk’s public attacks against a British rescuer in Thailand to the US Air Force’s insensitive use of a viral meme, the past year alone has seen organizations [...]

JSA VP of Strategy Heads to Monaco to Talk Digital Brands at Datacloud Global Congress 2019

By |2019-06-04T13:01:50-05:00June 4th, 2019|Categories: cloud, Conferences, Data Center, data center events, digital marketing, Events, marketing strategy, Speaking Event, Speaking Panel, Telecom, telecom event, telecom industry blog, telecom marketing, telecom marketing, telecom news, telecom news blog, telecom pr, women in tech, women in telecom|Tags: , , , , , , |

JSA’s VP of Strategy Barb Mitchell Joins Panel on ‘Defining a Digital Brand’ at Datacloud Global Congress 2019 We were excited to send off to beautiful Monaco our very own Barb Mitchell, JSA’s Vice President of Canadian Market and Account Strategy,  who will speak at Datacloud Global Congress, taking place June 4-6, 2019. The panel, titled [...]

What are the Differences Between PR, Advertising, and Marketing?

By |2019-05-23T14:43:23-05:00May 23rd, 2019|Categories: Advertising, jsa blog, Marketer, marketing strategy, PR, Public Relations|Tags: , , |

Understanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results. What are the Differences Between PR, Advertising, and Marketing? All businesses, no matter the size or type, operate most successfully with a solid communications plan in place. Incorporating effective communications within a company helps to [...]

Webinar Time: What’s the Ultimate 1-2 Punch for Telecom Marketing & PR?

By |2019-01-26T13:48:43-05:00January 25th, 2019|Categories: Marketer, marketing strategy, tech event, telecom industry blog, telecom marketing, telecom news blog, webinar, women in tech|Tags: , , , |

Register today for JSA and Mojo Marketing's first joint webinar: "Telecom Marketing & PR: Discover the Ultimate 1-2 Punch" Late last year, JSA announced our exciting new strategic partnership with Mojo Marketing, the first and only full-service digital telecom marketing agency, based in San Diego.  As partners, JSA and Mojo Marketing leverage one another’s strengths to [...]

Rise Above Your Competition: JSA’s New Competitive Benchmarking Services are Here!

By |2018-10-17T11:32:17-05:00October 17th, 2018|Categories: analysts, big data, Big Data analytics, business strategy, competitor, data, jsa blog, JSA Clients, marketing strategy, tech, Telecom, telecom industry blog, telecom marketing, telecom news blog, Telecom News Now|Tags: , , , , , , , |

We're Proud to Announce JSA's New Competitive Benchmarking Service - Part of Our Enhanced Consulting Services Portfolio Comparing your company and services against your competitors should be an integral part of your overall marketing strategy.  JSA's new Competitive Benchmarking package utilizes our proprietary data collection, which has been offered by our own Analyst Department over the [...]

Let JSA Lead You to New Leads with Competitive Lead Gen Services

By |2018-10-01T12:47:14-05:00October 1st, 2018|Categories: business strategy, community news, competitor, Content, Content Marketing, Inbound Marketing, Jaymie Scotto Cutaia, JS&A News, lead generation, marketing strategy, Online Marketing, Outbound Marketing, Social Marketing, tech, Technology, technology trends, Telecom, telecom marketing, telecom marketing, telecom news, Telecommunications|Tags: , , , , , , |

We all need new leads to keep our businesses thriving. And not just any cold leads, but warm, qualified and targeted leads. JSA believes in the ‘1-2 punch’ strategy: outbound + inbound communications to increase and nurture your lead generation. Complement your news with a developed inbound marketing strategy, where JSA can: Track your Google searches and [...]

Spotlight Your Brand at TEX LA

By |2018-09-13T14:59:17-05:00September 13th, 2018|Categories: Brand Marketing, business investment, c-level, call for speakers, CEO, community news, Conferences, CSuite, education, Event Sponsorship, Events, JS&A News, jsa blog, JSA Events, LA, marketing strategy, networking event, tech, tech event, Technology, technology trends, Telecom, telecom conference, telecom event, Telecom Exchange, telecom industry blog, telecom marketing, telecom marketing, telecom networking event, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , |

Now is the time to secure your company’s involvement at one of the season's top networking events, Telecom Exchange (TEX) LA on November 6-7 at the Kimpton Hotel Palomar in Beverly Hills. TEX LA provides your company’s thought leaders the ability to make a real impact on our tech and telecom landscape and build partnerships with industry decision makers. [...]

Let JSA Elevate Your Brand This Fall

By |2018-08-22T15:29:36-05:00August 22nd, 2018|Categories: Brand, Brand Marketing, business investment, business strategy, community news, Conferences, Events, JS&A News, JSA Events, marketing strategy, tech, tech event, Telecom, telecom conference, telecom event, telecom networking event, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , , , , , , , , , , , , , , , , |

Sadly, another summer season is quickly coming to an end. Sure it was nice to slow down things for a few weeks, but now it is time to get ready for the busy fall event season. Have a lot of events or conferences on the calendar? Wondering how you will get it all done? Let JSA [...]

GDPR Goes into Effect This Month: Is Your Company Ready?

By |2018-05-01T12:43:38-05:00May 1st, 2018|Categories: data, Global Telecommunications, marketing strategy, Technology, Telecom, telecom industry blog, telecom news, telecom news blog, Telecom News Now, Telecommunications|Tags: , , , , , |

Welcome to May! This year is certainly flying by. We are sure by now your company is aware of the General Data Protection Regulation (GDPR) enforcement, which begins officially on May 25, 2018. The GDPR was designed to not only standardize privacy practices across the EU, but to influence how countries outside the EU design their [...]

Jumping all in off the SharpSpring Diving Board

By |2017-11-07T10:28:44-05:00November 7th, 2017|Categories: Application, Applications, applications services, best practices, community news, e-commerce, Improving your Corporate Website, Inbound Marketing, JS&A News, lead generation, marketing strategy, office solutions, partnerships, Technology, technology trends, telecom marketing|Tags: , , , , , |

As you may have noticed, JSA has had a very busy summer and fall season. We have been making some changes not only in our products and services, but how we execute those services. Something that was needed to assist in our movement, was a software that could grow with us while combining several everyday tools. [...]

It’s Time! Discover the Possibilities with the CEO Exchange for Tech and Telecom Decision Makers

By |2017-11-07T08:56:07-05:00October 24th, 2017|Categories: business collaboration, business partnership, business strategy, c-level, CEO, CEO Exchange, community news, Connectivity, CSuite, JS&A News, lead generation, marketing strategy, Meetings, Network, partnerships, Platform as a Service, Technology, technology trends, Telecom, telecom industry blog, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , , |

It has been an extremely busy, yet exciting, few months here at JSA. We have spent the last several weeks really listening to our community, and have taken the time to research what the industry needs. Ready to hear what we came up with as a solution?! We are proud to announce the official launch of [...]

Have You Explored Our New Website – JSA.net?

By |2017-09-29T11:35:53-05:00September 29th, 2017|Categories: jsa blog, JSA Radio, JSA TV, marketing strategy, Portfolio - Marketing, Portfolio - Public Relations, tech, Technology, Telecom, telecom industry blog, telecom marketing, telecom news, telecom news blog|Tags: , , , , , , , , |

This week we officially announced the launch of our brand new website, JSA.net. The site showcases a fresh design, allowing visitors like you to easily learn about and navigate pages on: company milestones; services offered; regions served; flexible pricing packages; portfolio of work; channels like JSA TV and JSA Radio; industry events including Telecom Exchange; and [...]

Knock it Out of the Park with TEX NYC

By |2017-04-03T16:40:05-05:00April 3rd, 2017|Categories: Brand, Brand Marketing, community news, Conferences, Event Sponsorship, Events, JS&A News, jsa blog, JSA Events, marketing strategy, Network, New York, promotions, tech, tech event, Technology, technology trends, Telecom, telecom conference, telecom event, Telecom Exchange, telecom industry blog, telecom marketing, telecom networking event, telecom news, telecom news blog, Telecommunications|Tags: , , , , , , |

It's MLB Opening Day!  Baseball fans will tell you the sport is America's favorite pastime. So, in celebration we're giving you an opportunity to hit a GRAND SLAM. Just secure a TEX NYC sponsorship by April 5th and receive 4 additional all-access passes to TEX NYC - while availability lasts. We are quickly selling out of [...]