Marketer

PR and Risk Management

By |2019-06-06T18:05:41-04:00June 6th, 2019|Categories: Marketer, marketing strategy, Public Relations, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , |

Here’s an inconvenient truth – your company is not immune from the risk of a botched marketing or public relations campaign. From Facebook’s follies around data privacy and Elon Musk’s public attacks against a British rescuer in Thailand to the US Air Force’s insensitive use of a viral meme, the past year alone has seen organizations [...]

JSA VP of Strategy Heads to Monaco to Talk Digital Brands at Datacloud Global Congress 2019

By |2019-06-04T13:01:50-04:00June 4th, 2019|Categories: cloud, Conferences, Data Center, data center events, digital marketing, Events, marketing strategy, Speaking Event, Speaking Panel, Telecom, telecom event, telecom industry blog, telecom marketing, telecom marketing, telecom news, telecom news blog, telecom pr, women in tech, women in telecom|Tags: , , , , , , |

JSA’s VP of Strategy Barb Mitchell Joins Panel on ‘Defining a Digital Brand’ at Datacloud Global Congress 2019 We were excited to send off to beautiful Monaco our very own Barb Mitchell, JSA’s Vice President of Canadian Market and Account Strategy,  who will speak at Datacloud Global Congress, taking place June 4-6, 2019. The panel, titled [...]

What are the Differences Between PR, Advertising, and Marketing?

By |2019-05-23T14:43:23-04:00May 23rd, 2019|Categories: Advertising, jsa blog, Marketer, marketing strategy, PR, Public Relations|Tags: , , |

Understanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results. What are the Differences Between PR, Advertising, and Marketing? All businesses, no matter the size or type, operate most successfully with a solid communications plan in place. Incorporating effective communications within a company helps to [...]

Webinar Time: What’s the Ultimate 1-2 Punch for Telecom Marketing & PR?

By |2019-01-26T13:48:43-04:00January 25th, 2019|Categories: Marketer, marketing strategy, tech event, telecom industry blog, telecom marketing, telecom news blog, webinar, women in tech|Tags: , , , |

Register today for JSA and Mojo Marketing's first joint webinar: "Telecom Marketing & PR: Discover the Ultimate 1-2 Punch" Late last year, JSA announced our exciting new strategic partnership with Mojo Marketing, the first and only full-service digital telecom marketing agency, based in San Diego.  As partners, JSA and Mojo Marketing leverage one another’s strengths to [...]

Jaymie Scotto Cutaia Awarded as ‘Most Influential Woman in TMT Marketing’ for 2018

By |2018-11-27T10:02:44-04:00November 27th, 2018|Categories: awards, CEO, Jaymie Scotto Cutaia, jsa blog, Marketer, Social Marketing, tech, Tech Awards, Technology, technology award, Telecom, telecom awards, telecom industry blog, telecom news, telecom news blog, Telecom News Now, Telecommunications, women in tech|Tags: , , , |

Jaymie Scotto Cutaia Recognized in Acquisition International’s 2018 Global Excellence Awards We are proud to announce another well-deserved award for our own Founder and CEO, Jaymie Scotto Cutaia! Jaymie is the recipient of Acquisition International’s 2018 Global Excellence Award for “Most Influential Woman in Technology, Media and Telecom (TMT) Marketing 2018 in the USA.” Acquisition International [...]

Forbes Agency Council Welcomes JSA to its Community

By |2017-01-16T13:43:58-04:00January 16th, 2017|Categories: appointments, business awards, c-level, Global Telecommunications, Jaymie Scotto Cutaia, jsa blog, Marketer, marketing strategy, Portfolio - Public Relations, tech, Technology, Telecom, telecom industry blog, telecom marketing, telecom news, telecom news blog, Telecom News Now, telecom pr, Telecommunications, women in tech|Tags: , , , , , , , , , , |

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies Great news to share today at PTC'17! JSA has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Jaymie Scotto Cutaia, our CEO and [...]

Telecom Exchange NYC’s Tech Boss, Scop.io, Connects Event Organizers with Authentic Images from Twitter and Instagram Users

By |2016-08-02T13:50:18-04:00August 2nd, 2016|Categories: Content, Content Delivery, Events, Marketer, marketing strategy, Media, Scop.io, Tech Awards, Tech Boss, tech event, Technology, technology startup, technology trends, Telecom Exchange|

Photos and videos of the Telecom Exchange conference were captured from every angle, creating a rich visual dialogue. Photo courtesy of 1547Realty/Twitter. Images tell a story and our Telecom Exchange (TEX) NYC attendees captured the excitement of this year’s conference with the photos and videos that they posted to social media. Fortunately, TEX NYC [...]

Fall in Love with Infographics

By |2016-02-12T11:17:09-04:00February 12th, 2016|Categories: Brand Marketing, Content, infographic, JS&A News, jsa blog, Marketer, Online Marketing, promotions, Social Marketing, social media, Telecom, Telecommunications|Tags: , , , , |

Here at JSA we have been busy getting in touch with our creative side in 2016. Don’t lie, you know you secretly love this about us. This weekend, as you enjoy a cozy dinner in candlelight, check out the newest rom-com and indulge in that special bottle of wine, we will be working on our content! [...]

LightRiver Technologies Appoints New Director of Vertical Sales

By |2015-08-12T10:48:10-04:00August 12th, 2015|Categories: Blogs, business collaboration, business continuity, business investment, business partnership, business strategy, c-level, Effective Business Solutions, Factory Built Network, hiring news, IT, JS&A News, jsa blog, JSA Blog Submission, JSA Clients, LightRiver, LightRiver Labs, Marketer, marketing strategy, partnerships, sales teams, Technology, Telecom, Telecom Careers, telecom industry blog, telecom news, telecom news blog, Telecom News Now, Telecommunications, utility, vertical sales|Tags: , , , , , , , , , , , , , , , , |

LightRiver Technologies, Inc., a leader in the design and commissioning of Factory Built NetworksTM, proudly announces today it has appointed utility industry leader Rusty Williams as Director of Vertical Sales. Effective immediately, Mr. Williams will join the team of Walt Paskowski, LightRiver’s Senior Vice President of Vertical Sales. In his new position, Mr. Williams will focus [...]

Whiteboard Video, Anyone?

By |2015-08-05T10:39:46-04:00August 5th, 2015|Categories: Brand, Brand Marketing, Consulting, Design, entertainment, Global Telecommunications, Internet, jsa blog, JSA TV, Marketer, marketing strategy, PR, Social Marketing, social media, Technology, technology trends, Telecom, telecom industry blog, telecom news, telecom news blog, telecom tv, telecom video, Telecommunications, Video, video streaming, whiteboard video|Tags: , , , , , , , , , , , |

We're excited to let our JSA community know about the addition of Whiteboard Video Creation to our suite of offerings for companies seeking to promote their services in an easy-to-understand, creative and trackable manner. Utilizing our JSA TV video team, the whiteboard videos are created in-house – from conception to execution. As part of the turnkey [...]

‘Just Like Trusted Teammates:’ Sailthru Leverages NYI for Data Center and Personalized IT Support

By |2015-04-29T12:28:33-04:00April 29th, 2015|Categories: AdTech, business partnership, cloud, data, Data Center, data center news, enterprise, hybrid cloud, Inbound Marketing, Internet, IT, jsa blog, managed services, Marketer, marketing strategy, partnerships, Technology, telecom industry blog, Telecom News Now, Telecommunications|Tags: , , , , , , , , , , |

One of the most outstanding things to note about NYI, a boutique colocation and managed services provider, specializing in customized technology infrastructure solutions, is the company’s rewarding relationships with customers that go far beyond your regular business deals. NYI’s dedicated customer service and attention to detail (on what customers really want), bundled with its exceptional data [...]

What the “H” is “Growth Hacking”?

By |2015-03-26T12:36:32-04:00March 26th, 2015|Categories: B2B, best practices, Blogs, Brand Marketing, business strategy, growth hacking, Marketer, Telecom, telecom industry blog, telecom news, Telecom News & Trends (TNT), Telecommunications, YouTube|Tags: , , , , , , , , , , , , |

“Growth hacking” is one of the most talked-about terms in my household, being married to a technology startup entrepreneur. For the longest time I assumed I would need to know how to code to be able to access or implement growth hacking fundamentals and techniques. Then I took a closer look online to define “growth hacking” [...]

Know Your JSAer – Karissa Campbell

By |2015-03-25T10:52:03-04:00March 25th, 2015|Categories: Blogs, Brand Marketing, community news, JS&A News, jsa blog, JSA Blog Submission, Know Your JSAer Series, Marketer, PR, Technology, Telecom, Telecom Careers, telecom industry blog, telecom interview, telecom news, telecom news blog, Telecom News Now, Telecommunications|Tags: , , , , , , , , |

JSA Account and Marketing Director Karissa Campbell with JSA Founder and CEO Jaymie Scotto Cutaia When JSA was still a fledgling company, in 2007, Founder and CEO Jaymie Scotto Cutaia put a resume on her desk. She had clicked instantly with a potential employee, but her company was still too young to hire someone [...]

RCN Presents: Real Businesses, Real Campaigns, Real Results

By |2015-03-10T14:25:15-04:00March 10th, 2015|Categories: B2B, bandwidth, Blogs, Brand Marketing, business strategy, carrier, Ethernet, High Speed Internet, Internet, lit fiber, Marketer, marketing strategy, Social Marketing, social media, Telecom, telecom conference, telecom infrastructure, telecom networking event|Tags: , , , , , |

There’s no question that social media offers a variety of ways to promote your business. But not all uses of it are effective and they can often lead you to just spinning your wheels without any real results. RCN Business, in conjunction with the Greater Lehigh Valley Chamber of Commerce and Bloomberg Television, will present a seminar on how [...]

JSA Social Media Best Practices Blog Series #2 The Social Network – Facebook Continues to Dominate

By |2014-09-12T12:17:59-04:00September 12th, 2014|Categories: B2B, best practices, Blogs, business strategy, Facebook, JS&A News, Marketer, Media, PR, Social Marketing, social media, telecom industry blog, telecom news blog, Telecom News Now|Tags: , , , , |

Everyone loves Facebook. Too bold of a statement? Well … okay … I’ll scale it back and admit that not everyone loves Facebook. Believe it or not, there are still some people on the planet Earth, even in the United States of America, who do not have a Facebook account. But that has become more the [...]