Marketer

How to Create a Telecom PR Plan

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to

Common Telecom PR Myths – Busted

PR is one of those industries that many people think they understand, due in large part to inaccurate, over-the-top Hollywood portrayals. But the reality of PR is actually quite far removed from the common perception. (PR needs some better PR!) In the telecom space, several public relations myths are flying around that are unfortunately only

PR and Risk Management

Here’s an inconvenient truth – your company is not immune from the risk of a botched marketing or public relations campaign. From Facebook’s follies around data privacy and Elon Musk’s public attacks against a British rescuer in Thailand to the US Air Force’s insensitive use of a viral meme, the past year alone has seen

JSA VP of Strategy Heads to Monaco to Talk Digital Brands at Datacloud Global Congress 2019

JSA’s VP of Strategy Barb Mitchell Joins Panel on ‘Defining a Digital Brand’ at Datacloud Global Congress 2019 We were excited to send off to beautiful Monaco our very own Barb Mitchell, JSA’s Vice President of Canadian Market and Account Strategy,  who will speak at Datacloud Global Congress, taking place June 4-6, 2019. The panel,

What are the Differences Between PR, Advertising, and Marketing?

Understanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results. What are the Differences Between PR, Advertising, and Marketing? All businesses, no matter the size or type, operate most successfully with a solid communications plan in place. Incorporating effective communications within a company helps

Webinar Time: What’s the Ultimate 1-2 Punch for Telecom Marketing & PR?

Register today for JSA and Mojo Marketing's first joint webinar: "Telecom Marketing & PR: Discover the Ultimate 1-2 Punch" Late last year, JSA announced our exciting new strategic partnership with Mojo Marketing, the first and only full-service digital telecom marketing agency, based in San Diego.  As partners, JSA and Mojo Marketing leverage one another’s strengths

Jaymie Scotto Cutaia Awarded as ‘Most Influential Woman in TMT Marketing’ for 2018

Jaymie Scotto Cutaia Recognized in Acquisition International’s 2018 Global Excellence Awards We are proud to announce another well-deserved award for our own Founder and CEO, Jaymie Scotto Cutaia! Jaymie is the recipient of Acquisition International’s 2018 Global Excellence Award for “Most Influential Woman in Technology, Media and Telecom (TMT) Marketing 2018 in the USA.” Acquisition

Forbes Agency Council Welcomes JSA to its Community

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies Great news to share today at PTC'17! JSA has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Jaymie Scotto Cutaia, our CEO

Telecom Exchange NYC’s Tech Boss, Scop.io, Connects Event Organizers with Authentic Images from Twitter and Instagram Users

Photos and videos of the Telecom Exchange conference were captured from every angle, creating a rich visual dialogue. Photo courtesy of 1547Realty/Twitter. Images tell a story and our Telecom Exchange (TEX) NYC attendees captured the excitement of this year’s conference with the photos and videos that they posted to social media. Fortunately, TEX

Fall in Love with Infographics

Here at JSA we have been busy getting in touch with our creative side in 2016. Don’t lie, you know you secretly love this about us. This weekend, as you enjoy a cozy dinner in candlelight, check out the newest rom-com and indulge in that special bottle of wine, we will be working on our

LightRiver Technologies Appoints New Director of Vertical Sales

LightRiver Technologies, Inc., a leader in the design and commissioning of Factory Built NetworksTM, proudly announces today it has appointed utility industry leader Rusty Williams as Director of Vertical Sales. Effective immediately, Mr. Williams will join the team of Walt Paskowski, LightRiver’s Senior Vice President of Vertical Sales. In his new position, Mr. Williams will

Whiteboard Video, Anyone?

We're excited to let our JSA community know about the addition of Whiteboard Video Creation to our suite of offerings for companies seeking to promote their services in an easy-to-understand, creative and trackable manner. Utilizing our JSA TV video team, the whiteboard videos are created in-house – from conception to execution. As part of the

‘Just Like Trusted Teammates:’ Sailthru Leverages NYI for Data Center and Personalized IT Support

One of the most outstanding things to note about NYI, a boutique colocation and managed services provider, specializing in customized technology infrastructure solutions, is the company’s rewarding relationships with customers that go far beyond your regular business deals. NYI’s dedicated customer service and attention to detail (on what customers really want), bundled with its exceptional

What the “H” is “Growth Hacking”?

“Growth hacking” is one of the most talked-about terms in my household, being married to a technology startup entrepreneur. For the longest time I assumed I would need to know how to code to be able to access or implement growth hacking fundamentals and techniques. Then I took a closer look online to define “growth

jaymie scotto associates
Jaymie Scotto & Associates (JSA) is the preeminent agency for Data Center and Telecom PR, Marketing and Event Planning.
P.O Box 20 Middlebrook, VA 24459 Email: [email protected] Phone: 1.866-695-3629 Contact JSA

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