Advertising

Does Your Company Need PR?

In our hypercompetitive telecom marketplace, the pressure is on to drive results. Companies are faced with ensuring they have a high-quality reputation and that their brands are known. Both are essential to retain customers and attract new ones. Public relations is an integral part of maintaining and improving your brand equity. Ensuring that your company

What are the Differences Between PR, Advertising, and Marketing?

Understanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results. What are the Differences Between PR, Advertising, and Marketing? All businesses, no matter the size or type, operate most successfully with a solid communications plan in place. Incorporating effective communications within a company helps

The Must-Have Dashboard for Licensing Images Found on Social Media: Scop.io

A fog has lifted in the marketing world as Scop.io launches the tech industry’s first dashboard for sourcing images and video posted on social media. What does that mean? Take it from a marketing professional — this is big. As marketers, we’ve all been there — you have a campaign that could really resonate with

Interested in JSA eCards? Check out our eCard FAQs

eCardFAQ’s: Everything you need to know for JSA eCards! Each year, JSA is pleased to offer our Holiday (or any other occasion!) “eCards”— electronic animated cards, custom designed to our clients’ preferences. Want to learn more? Explore some of our most frequently asked questions, with answers. Our company has traditionally always done printed cards. Why

A Fraud-Free Internet? Forensiq Chooses NYI to Support Critical IT Platform

A 2013 snapshot look at human/bot traffic distribution across the web, courtesy of Forensiq It's all over the news today -- with the ubiquity of the internet, increased online usage across all demographics and the rapid advancement of social network usage, online crime that uses computer networks or devices to perform fraud and

JSA Social Media Best Practices Blog, Volume 4 – Using Pinterest and Instagram

Ever wonder how using Instagram or Pinterest could apply with "telecom" marketing? Take at look at our top 8 ways these social media communities could have big impacts on your overall brand strategy!

Is Outsourcing Your Marketing a Good Idea?

This article was originally posted on Hubspot. Marketing is ... well ... it's a lot of work. And if you're a small business owner with no marketing team, finding the time to do everything you should be doing to market your business can definitely be a challenge. Social media? Content creation? Landing pages? SEO? Email? All those channels -- while extremely beneficial

Where Is Social Going? Passion Points, Friending Your Fridge and How Brands Can Stay Relevant in Web 3.0

This article was originally posted at CommPro.Biz As you know, Web 1.0 was characterized by prolific content creation: organizations raced to claim their static presences on the Internet and produce commerce-driven media. Web 2.0 – and social media – brought with it an era of connectivity and reciprocity. And today, branded content now tells stories,

7 ways to increase traffic via Pinterest

This article was originally posted on iMediaConnection With all the hype about Pinterest, it's almost as though the site is already old news. But don't get distracted by the sudden surge in mainstream popularity, or the fact that everybody's jumping on yet another social media bandwagon. Pinterest is breaking serious referral records, driving traffic to

The Six Ways Online Video Helps Marketing Programs

This article was originally posted at http://www.onlinevideo.net/2012/02/the-six-ways-online-video-helps-marketing-programs/  Online video is often used by companies to boost their marketing efforts, and an audience at the recent Online Video Strategies conference in London learned that there are six key ways that can happen. Here’s how John Shaw, chief operating officer at VBrick Systems, told it: “When we look at

Targeted TV? Get the most out of your advertising campaign

TELEHOUSE America’s sister company, DMX Technologies recently launched a new product to help advertisers get the most out of their television advertising campaigns. Vision TA is the revolutionary new platform that detects who is actually watching the television and customizes which ads will be shown based on their viewing history, profile and demographics. Based on

10 Things PR Pros- Like our Team Here at JS&A- Do

I was reading a wonderful blog on PR Daily this morning and I wanted to pass it on to our readers of TNN...  Hope you enjoy it as much as I do.  For me, it illustrates how a seasoned PR team (like the one I am blessed to work with each day  here at JS&A)

OFS Participates in Dark Fiber Community September Promo

OFS a leading designer, manufacturer and supplier of innovative fiber optic network products, recently attended the FTTH Conference in Orlando, FL. As an exhibitor at the conference and member of the Dark Fiber Community (DFC), OFS took part in the September DFC promotion. By displaying the DFC Member logo at its booth, OFS will receive

FiberMedia Appoints Jaymie Scotto & Associates as its Public Relations and Marketing Firm

Secaucus, NJ – May 31, 2011 – FiberMedia Group, LLC, a leading managed data center provider with facilities throughout the New York metropolitan area and Cleveland, OH, announces that it has appointed Jaymie Scotto & Associates (JS&A), a full-service public relations and marketing firm for the telecommunications industry, to direct and implement its PR and

Telepresence Options Launches Telepresence Options Magazine – New Magazine Focused on Telepresence and Visual Collaboration

ASHBURN, VIRGINIA – May 10, 2011– Telepresence Options, the leading publishing firm and website covering telepresence and effective visual collaboration, has announced the launch of Telepresence Options Magazine. The new periodical covers the revolution in telepresence conferencing, telepresence robotics and high-definition visual collaboration which is restructuring work, impacting business travel / airline profitability, and enhancing

jaymie scotto associates
Jaymie Scotto & Associates (JSA) is the preeminent agency for Data Center and Telecom PR, Marketing and Event Planning.
P.O Box 20 Middlebrook, VA 24459 Email: [email protected] Phone: 1.866-695-3629 Contact JSA

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