jriback

About Jaclyn Riback Levy

As the Vice President for JSA Marketing & Client Strategy and member of the company’s executive management team, Jaclyn (Jackie) is responsible for overall quality control, driving PR and marketing strategy for both JSA and her clients, and ensuring Key Performance Indicators (KPIs) are hit or exceeded every quarter. She strategically aligns campaigns with her clients’ business objectives and delivers work in JSA’s gold-star quality fashion. Jackie’s KPI success, quality content, and long-term client engagements are hallmarks of her leadership.

How to Create a Telecom PR Plan

By |2019-07-10T16:45:50-04:00July 10th, 2019|Categories: Blogs, Brand, Brand Marketing, business strategy, jsa blog, Marketer, marketing strategy|Tags: , , , , , , , , , , |

Now that we’ve emphasized the importance of including PR in your telecommunications marketing strategy (and budget), it’s time to go back to the basics. When it comes to communicating a highly technical subject matter to the public, what is the most effective way to do so? Creating a successful telecom PR plan is similar to sorting [...]

Friday Reading: JSA’s Tips for Marketing Technical Subjects

By |2019-06-28T08:07:45-04:00June 28th, 2019|Categories: business strategy, c-level, CEO, Communications Management, Content Marketing, Forbes Agency Council, Global Telecommunications, Jaymie Scotto Cutaia, Telecom, telecom marketing, Telecom News Now, telecom pr|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: After a whirlwind week at ITW 2019, I am pleased to present you with my latest article in Forbes. As communications professionals, communicating a message is always top-of-mind. But as communications professionals for the tech and telecom sectors, communicating that message - whether it be a product launch, customer win, or new cable [...]

Ensuring Telecom Marketing Success: A Q&A with Jaymie Scotto Cutaia at #ITW2019

By |2019-07-12T19:35:14-04:00June 25th, 2019|Categories: General|Tags: , , , , , , , , , , , , , , |

Jackie Riback Levy:  Is there a way to ensure ROI from invested marketing dollars by a telecom or network infrastructure company? Jaymie Scotto Cutaia: In short, yes but it takes several things.  One: a commitment to investing, training and utilizing top technologies, such as ad management tools that leverage machine learning for optimal budget spend and [...]

Drive Your Digital Marketing ROI With JSA’s ‘1-2 Punch’ Strategy

By |2019-06-20T13:55:08-04:00June 20th, 2019|Categories: Telecom, telecom industry blog, telecom news, Telecommunications|Tags: , , , , , , , , , , , , , |

JSA announces the success of its ‘1-2 Punch’ inbound and outbound marketing strategy. By combining the company’s inbound digital marketing tactics, with its bread-and-butter content marketing and public relations services, clients notice a higher return on investment (ROI) and an enhanced brand presence. JSA’s ‘1-2 Punch’ approach is focused on helping tech and telecom companies develop [...]

Your Top Five Tips for Generating Mainstream Media Interest in Tech & Telecom

By |2019-05-09T08:00:06-04:00May 9th, 2019|Categories: General, Telecom, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , , , , , , |

Jaymie Scotto Cutaia: Another month, another article in Forbes! It goes without saying that as PR professionals media engagement is a top priority. Over the 14+ years that JSA has been in business, we have always prided ourselves on garnering media attention within the tech and telecom industries by solidifying and nurturing key media relationships and [...]

JSA CEO to Lead Q&A Session with Keynote at iMasons Global Member Summit in Silicon Valley

By |2019-04-25T15:08:37-04:00April 25th, 2019|Categories: General|Tags: , , , , , , , , , , , , |

We’re excited to announce that Jaymie Scotto Cutaia, Founder and CEO of JSA and iMasons member, is set to emcee the upcoming Global Member Summit event in Silicon Valley, CA today, April 25. Jaymie is honored to introduce the event’s Keynote Speaker, Dr. Julie Albright, Digital Sociologist, Author of “Left to Their Own Devices: How Digital [...]

Inbound and Outbound Marketing Explained: The 1-2 Punch

By |2019-04-19T12:51:07-04:00April 19th, 2019|Categories: General|Tags: , , , , , , , , , , , |

Jaymie Scotto Cutaia: Customer and prospect engagement has been a major theme for JSA this year. Whether it be through video interactivity, social media or email campaigns, as marketers it’s become more important than ever to strategically engage with the companies, decision-makers and influencers who support our tech and telecom communities. But understanding to whom, how, [...]

The Edge, Next-Gen Tech and Data Center Digitalization Took Center Stage at DCD New York

By |2019-04-18T18:31:16-04:00April 18th, 2019|Categories: Data Center, technology trends, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , |

Conference season is upon us and JSA is making the rounds, connecting with clients and networking with some of the most fascinating thought leaders in the industry. This past week, members of our New York based team had the chance to attend DatacenterDynamics’ 17th annual DCD New York, a data center-focused, bustling conference filled with companies [...]

Get to Know Sarah Branner: JSA’s Lead Analyst Who Embodies Adventure and Determination

By |2019-04-04T18:30:29-04:00April 4th, 2019|Categories: General|Tags: , , , , , , |

Spring has sprung across our virtual offices and I could not think of a more appropriate JSAer to feature in our April edition. Sarah Branner is the kind of woman who stops to smell the flowers, an unusual quality in today’s digital-everything world. Through a series of coincidences, she started at JSA several years ago and [...]

Get the Most Out of Your 100G Network: Download XKL’s New eBook

By |2019-04-04T11:49:44-04:00April 4th, 2019|Categories: telecom industry blog, Telecommunications|Tags: , , , , , , |

XKL LLC has just announced the release of its new eBook, “Get the Most Out of Your 100G Network.” With more than 4.1 billion people using the internet and 3.3 billion using social media, network operators are scrambling to seek solutions to reduce the strain on the networks as those numbers continue to climb. The continued [...]

TEX NYC 2019: Promote Your Brand at the Year’s Preeminent Tech and Telecom Event

By |2019-03-26T15:18:43-04:00March 26th, 2019|Categories: General|Tags: , , , , , , , |

JSA is coming off the heels of its successful TEX Dallas Pop-Up — check out our TrendSpotting video series for the lowdown from the Lone Star State — and now our focus is shifting to our other three TEX events this year. Remember, 2019 is the year of TEX’s North American expansion! Taking place May 14–15, [...]

Get to Know The Ultimate JSAer on #IWD2019

By |2019-03-08T16:44:18-04:00March 8th, 2019|Categories: General|Tags: , , , |

Happy International Women’s Day from our JSA family! When our team was brainstorming on who would be the best JSAer to feature on this month’s “Get to Know” series, the answer became quite clear, quite fast. Jaymie Scotto Cutaia founded this company 14 years ago, and has built it from the ground-up. As anyone can imagine, [...]

Introducing The TEX Portal, The First-of-its-Kind Intelligent Networking App for the Tech and Telecom Industries

By |2019-03-05T17:00:31-04:00March 5th, 2019|Categories: 5G, AI, Application, Applications, artificial intelligence, B2B, Blogs, Brand Marketing, business collaboration, c-level, CEO Roundtable, Dallas, Dallas Pop-Up, Data Center, Global Telecommunications, JS&A News, JSA Clients, JSA Connections, JSA Events, tech event, Technology, technology trends, Telecom, telecom conference, telecom event, Telecom Exchange, telecom industry blog, Telecommunications|Tags: , , , , , , , , , , , , , , , , , , , |

We are thrilled to announce the launch of the TEX Portal, an intelligent meeting manager and networking app, specifically designed for community engagement across the tech and telecom industries. As a member of the TEX Portal, you can interact with top decision makers, while also forging longstanding business relationships and improving your overall event ROI. And [...]

Engage Your Target Audience with Interactive Video

By |2019-02-13T13:08:49-04:00February 13th, 2019|Categories: General|Tags: , , , |

Jaymie Scotto Cutaia: This month’s Forbes article delves deep into the topic of video interactivity. We’ve known for some time that videos are hot, and are now widely adopted by marketers. But now, we face a new challenge. As marketers, not only do we have to present information to target audiences, but also truly engage with [...]

2019: The Year JSA Expands TEX to Four Locations

By |2019-02-08T10:00:23-04:00February 8th, 2019|Categories: General|Tags: , , , , , , , , , , , , , |

After the back-to-back whirlwind that was January – which had our team in Honolulu for PTC’19 and Miami for Metro Connect (I know, not bad for January) - we are pleased to declare that it is now JSA’s turn to take the ‘must-attend-event’ stage – now bigger and better than ever before! Telecom Exchange, JSA’s award-winning [...]