In a world where technological advancements come and go at lightning speeds, it is increasingly important that companies make key branding decisions to keep their communities updated.

In order to align its brand with its evolving, growing business, Anova Technologies has recently become Anova Financial Networks. The new brand identity reflects a few realities for the international carrier and market data provider – its evolution as a firm since over the last 10 years, as well as the international growth and product line expansion the company is experiencing.

“When we started Anova, the technologies piece was central to our DNA. It meant engineering, it involved green-field builds, and it encompassed solving technical challenges that virtually no one ever thought would come to fruition,” states Michael Persico, CEO, Anova Financial Networks. “However, as Anova approaches our ten-year anniversary, we have become far more than an engineering firm. The depth of first-rate fiber and wireless assets that we’ve built and acquired, the global reach of the network and our customer focus have all combined in a manner that clearly states ‘carrier.’ And while Anova has no plans to abandon our technology roots, we feel this rebrand accurately communicates to the marketplace not only our evolution, but our path moving forward.”

Here are a key quick facts about Anova:

  • Founded in 2009, Anova continues to deliver the lowest latency networks and exchange feeds to the electronic trading sector over fiber and its proprietary wireless transport system.  
  • Anova’s deep business lines include interconnections to nearly all of the leading financial centers spanning the U.S., Europe, and Asia.
  • In conjunction with its bandwidth product, Anova also distributes low latency, real-time exchange data to all of its international Points of Presence (POPs). This vital service increases worldwide price transparency and market efficiency for Anova clients, as well as their institutional and retail customers.

The Anova Financial Networks team will be available for meetings at FIA Asia 2018, taking place November 27-29 in Singapore. To meet with Anova at the event, visit Booth 15 or schedule a meeting by emailing Joe Hilt, VP of Sales and Marketing, at [email protected].

To learn more about Anova Financial Networks, please visit or the company’s LinkedIn or Twitter pages.