It all begins with design and clarity. A beautiful and clear website is one of the most efficient and cost-effective ways to generate leads for your business, especially if it’s built and marketed properly. But it doesn’t always work out the way you’d like, right? And when your site isn’t converting well, the lack of results can leave you feeling frustrated, confused, and defeated.
The good news is it can be fixed! Follow these suggestions, and watch your website take off!
Upgrade your design
You have seconds to impress a visitor enough to keep them on your website. If your website is slow, ugly, weak in content or just not resourceful, then visitors will leave. Worse yet, they may never come back.
Publish relevant content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Update your content regularly
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
Become a contributor
Contributing to other websites is a great way to drive traffic to your site. You need to start small and work your way up.
When designing your website, each page contains a space between the <head> tags to insert title metadata, or information about the contents of your page. Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page.
Replace flash with jQuery
Flash is awful in our opinion. It cannot be viewed on most mobile devices and it can take way too long to load for many impatient visitors. Get rid of it. jQuery can offer many of the same benefits of flash animations and it is more user-friendly and can be viewed on all mobile devices.
Switch to WordPress
There’s no hiding that we love WordPress. Our website is built on it and the majority of our clients’ sites are built on it as well. There are many reasons for this, but to keep things concise we have found that WordPress simply works. Google seems to love WordPress sites just as much as we enjoy building and working with them.
There you have it – 7 habits of highly effective websites! Some of this may seem overwhelming, but if you tackle these items one by one, making sure to track and test throughout, then you will have an improved website before you know it.