Barb Mitchell

Executive Vice President, Strategy & Global Markets

A marketing and communications professional with an extensive background developing comprehensive marketing strategies for both mid-sized and Fortune 500 companies, Barb has experience working for various Canadian telecom companies and currently manages a range of global telecom, technology, and data centre clients for JSA.  Additionally, Barb heads up JSA’s Global Market’s division where she focuses on client relationship management, strategy and operations.

Prior to entering telecom, Barb gained extensive experience launching and managing both regional and national brands from a broad marketing perspective for companies such as Coca-Cola, Constellation Brands and Heineken Inc.  She has overseen national marketing departments, managed complex business partnerships, launched and managed both national and regional brands, all while staying focused on the overall business objectives. Barb carries the discipline of her practice with her as she approaches any brand or company that she and her JSA team represent, applying a broad strategic view to clients’ specific business goals.

Barb holds a Bachelor’s Degree in Marketing Communications and a Master’s in Professional Communications.  On a personal note, she loves music, writing, design and travel and is proudly Canadian, enjoying many outdoor pursuits in the beautiful city of Vancouver, BC where she lives with her family.  Whether running, practicing yoga, boating, hiking or skiing, Barb thoroughly enjoys all that the West Coast has to offer.

Recent Speaking Opps

Recent Media Coverage



Years in Business So Far


Years of Top JSAers So Far


Year on Year % Growth So Far


Unwaivering Customer Focus

Fun Facts

Why do you love this industry?

I feel incredibly fortunate to work in an industry that, as a whole, is responsible for changing the way people connect globally.  With so many advancements every single day, it is always interesting and ever changing, and in one way or another impacts all people and organizations around the world.

Why do you love this company?

At JSA, it is a privilege to work every day alongside a set of colleagues who truly care about their clients, the industry, and most importantly, one another.  This is without a doubt the best team that I have ever been a part of and I am immensely proud of the work that we deliver to our clients and the place that we have rightly earned as a leading voice of our industry.

Your top 3 reasons for JSA's success?

  1. Our team of experts who push the needle to deliver best-in-class services to our clients.
  2. A commitment to excellence and a pursuit of innovation.  A constant desire to evolve and improve as a team.
  3. Every day we are focused on garnering the latest insights, following the most recent industry updates, and being part of the global telecom conversation.  This means that we can help our clients focus their messages and connect with the people that matter most to them.

We’re Here To Help Your Business

Through Creativity, Integrity & Innovation