Vice President, Strategy & Global Markets
A marketing and communications professional with an extensive background developing comprehensive marketing strategies for both mid-sized and Fortune 500 companies, Barb has experience working for various Canadian telecom companies and currently manages a range of global telecom, technology, and data centre clients for JSA. Additionally, Barb heads up JSA’s Global Market’s division where she focuses on client relationship management, strategy and operations.
Prior to entering telecom, Barb gained extensive experience launching and managing both regional and national brands from a broad marketing perspective for companies such as Coca-Cola, Constellation Brands and Heineken Inc. She has overseen national marketing departments, managed complex business partnerships, launched and managed both national and regional brands, all while staying focused on the overall business objectives. Barb carries the discipline of her practice with her as she approaches any brand or company that she and her JSA team represent, applying a broad strategic view to clients’ specific business goals.
Barb holds a Bachelor’s Degree in Marketing Communications and a Master’s in Professional Communications. On a personal note, she loves music, writing, design and travel and is proudly Canadian, enjoying many outdoor pursuits in the beautiful city of Vancouver, BC where she lives with her family. Whether running, practicing yoga, boating, hiking or skiing, Barb thoroughly enjoys all that the West Coast has to offer.
Recent Speaking Opps
- Capacity Europe London, November 2019.
- DataCloud Global Congress Monaco, June 2019.
- CAPRE Calgary June 2018.
- CAPRE Toronto May 2018.
Recent Media Coverage