Barb Mitchell

Vice President, Strategy & Global Markets

A marketing and communications professional with an extensive background developing comprehensive marketing strategies for both mid-sized and Fortune 500 companies, Barb has experience working for various Canadian telecom companies and currently manages a range of global telecom, technology, and data centre clients for JSA.  Additionally, Barb heads up JSA’s Global Market’s division where she focuses on client relationship management, strategy and operations.

Prior to entering telecom, Barb gained extensive experience launching and managing both regional and national brands from a broad marketing perspective for companies such as Coca-Cola, Constellation Brands and Heineken Inc.  She has overseen national marketing departments, managed complex business partnerships, launched and managed both national and regional brands, all while staying focused on the overall business objectives. Barb carries the discipline of her practice with her as she approaches any brand or company that she and her JSA team represent, applying a broad strategic view to clients’ specific business goals.

Barb holds a Bachelor’s Degree in Marketing Communications and a Master’s in Professional Communications.  On a personal note, she loves music, writing, design and travel and is proudly Canadian, enjoying many outdoor pursuits in the beautiful city of Vancouver, BC where she lives with her family.  Whether running, practicing yoga, boating, hiking or skiing, Barb thoroughly enjoys all that the West Coast has to offer.

Recent Speaking Opps

Recent Media Coverage



Years in Business So Far


Years of Top JSAers So Far


Year on Year % Growth So Far


Unwaivering Customer Focus

Fun Facts

Why do you love this industry?

Simply stated: I love its relevance — the good it can do for the world, its incredible (albeit sometimes frightening) influence on humankind, its challenges, and its ability to constantly adapt and improve.

Why do you love this company?

We are a family and together we are building a work home that encourages creativity, growth, and inclusion, with an emphasis on work-life balance and delivering the very best services to our JSA clients.

Your top 3 reasons for JSA's success?

First and foremost: Our team.  I’ve been blessed to attract, retain and incentivize the very best in our industry and in marketing, and to learn from one another on a daily basis.  Second: our unwavering dedication to the telecom and data center space. We provide decades of proven industry expertise that is simply not available anywhere else.  Third:  we invest in ourselves.  We support our clients’ marketing plans with top-of-the-line media and technology monitoring tools to ensure we are providing the very best care and support, and to benchmark and compare and optimize our results in the marketplace accordingly.

We’re Here To Help Your Business

Through Creativity, Integrity & Innovation